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Make a deal with Olaplex
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
450.9K
Total likes
3.95M
Videos
2.2K
Following
1.3K
💰 Suggested sponsorship rate
$72.1K – $117.2K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
Known for
📊 Engagement & reach
Engagement rate · Building
0.41%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
1.8K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
4.57M
Measured across recent posts — that’s 10× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.17 / week
A more selective poster — each video gets room to breathe.
Follower / following
348×
Follows just 1.3K back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 4.57M views per stream.
📤Posts about 0.2× per week.
💬0.41% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
75/100
Good
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~10.1× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.41% engagement — below the ~12% typical for this size.
Est. authentic audience
88%
Fake-follower risk
Low
Data confidence
High
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 50% Female 50%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands Olaplex's audience is most likely to respond to — from detected sponsorships in this niche.
About
Healthy hair starts here
📸 Gallery
Recent content
Only real ones can get this right 🔊 Drop your answer in the comments #GuessTheSound #RealOrFake #HairCare #HairTok #Satisfying
1.4K views · 14 hours ago
Restore, protect, and shine with the ultimate hair repair routine 👇 ☀️ Nº.3 PLUS Complete Repair Treatment ☀️ Nº.4 Bond Maintenance Shampoo ☀️ Nº.5 Bond Maintenance Conditioner ☀️ Nº.7 Bonding Oil™ Save this post for your next wash day #HairCareRoutine #ASMRHair #ShinyHair #SummerHairCare #SatisfyingASMR
2.4K views · 1 day ago
Nothing beats the feeling of an everything shower with your OLAPLEX favorites 🚿 #EverythingShower #WashDay #HairCareRoutine #SelfCareSunday N°.4 Bond Maintenance Shampoo N°.5 Bond Maintenance Conditioner N°.6 Bond Smoother °7 Shine Serum Oil Mist N.°7 Bonding Oil
1.9K views · 2 days ago
No routine is a one-size-fits-all. Here is your quick guide to building the perfect wash day based on what your hair actually needs. Which lineup are you claiming? 🚿 #WashDay #HairRoutine #HealthyHair #HairCareTips #SelfCareRoutine
1.7K views · 3 days ago
Watch how @megthegirlonfire locks in head-turning shine without sacrificing bounce. The trick to keeping a blowout this voluminous, light, and glossy? Finishing with a few spritzes of the °.7 Shine Serum Oil Mist™ for a weightless, glass-like finish. ✨ #BlowoutInspo #Olaplex #HealthyHair #VolumeHair #GlassHair
4.4K views · 4 days ago
Consider your summer hair problems solved ☀️ Lock in your shine, lose the frizz, and keep those slickbacks perfectly in place all season long #SummerHair #HairCareRoutine #BeachHair #Slickback #SummerHairEssentials
6.4K views · 5 days ago
The ultimate summer getaway lineup ☀️Grab these travel essentials to keep your hair strong and shiny all vacation long #VacationEssentials #SummerHairCare #TravelLineup #PackWithMe #WipeMyCamera
32.8K views · 6 days ago
The proof is in the microscope 🔬 Watch how °7 Shine Serum Oil Mist completely shields the hair cuticle from intense heat. No damage, just high shine ✨ #InTheLab #GlossyHair #HairMist #ShinyHair
8.8K views · 7 days ago
Just a girl who always keeps her hair healthy on the go ✨ #TravelSize #GirlGrip #OnTheGo #WhatsInMyBag #HairEssentials N°.4D Clean Volume Detox Dry Shampoo °7 Shine Serum Oil Mist N.°7 Bonding Oil
18K views · 7 days ago
Replying to @c The upgrade you’ve been waiting for. 🧪 Breaking down the difference between Nº.3 and Nº.3PLUS #BondBuilding #HairRepair #ASMR #HairDamage #BondBuilding
13.5M views · 4 months ago
Science never looked so good Introducing N°.3PLUS Complete Repair Treatment, our 3 minute hair transformation. This new-and-improved, next-gen hair treatment is designed to immediately repair hair damage for stronger, softer hair. Shop the new N°.3PLUS pre-shampoo treatment at OLAPLEX.com, @amazon, @sephora, @ultabeauty, or a salon near you.
27.5M views · 5 months ago
serving vocals and healthy hair with @nicolacoughlan and #HalleyBrisker
13.8M views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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