🤝
Make a deal with Owala
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
796.3K
Total likes
8.54M
Videos
798
Following
59
💰 Suggested sponsorship rate
$229 – $372 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Owala
Known for
📊 Engagement & reach
Engagement rate · Building
1.35%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
10.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
11.5K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
4 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
13.5K×
Follows just 59 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 11.5K views per stream.
📤Posts about 4.4× per week.
💬1.35% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~1.4% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.35% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 44% Female 56%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands Owala's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
⭐️ Where Boring Ends
🙌 FreeSip® (yes, we patented that)
👜 We're in the bag biz
📸 Gallery
Recent content
Spontaneity is handing a stranger a Cloud Tote and challenging them to a sumo wrestling match. 😉 Luckily, @lucas mayfield is always up for both. What spontaneous plan should we send his way next? 👀 #Owala #CloudTote #spontaneous #summer
3.7K views · 2 days ago
Putting you on your favorite crossbody 👀 #Owala #OwalaCrossbody #kayaking #hiketok @danielahulme
4.2K views · 3 days ago
We’re still feeling all the feels from this spontaneous day. 🥹 📚🍴 For this Spontaneous Summer outing, we surprised a few teachers with a back-to-school bash before the year begins. Inspired by our small but mighty Puffer Mini, (just like the impact teachers make every day) we filled classrooms with new bags, bottles, a few extra goodies and a lot of gratitude. Thank you to every teacher and school administrator who made this surprise worth it. Now that you know spontaneity can serve others
6.6K views · 8 days ago
🌊 Salt Spray Giveaway 🌊 Inspired by harbor days and lighthouse views, Salt Spray is the boat tote built for a full day by the water. Striped, splash friendly, and yes, we're giving one away. 😉 Here's how to enter: 👇 1️⃣ Follow @owala 2️⃣ Like this post 3️⃣ Tag someone who needs a day on the dock 🌊 All entries are due by 7/20 at 11:59 pm MT. The winner will be randomly selected and announced on 7/21 at 9:45 am MT. For full terms and conditions, visit: bit.ly/3WMD8Hr
8.1K views · 10 days ago
Spontaneous Summer called for the king of spontaneity. 🤝 We teamed up with @lucas mayfield to let a few lucky people pick their favorite Owala bag and the adventure that came with it. Another perfectly unplanned summer day. 👀 Where should Spontaneous Summer take us next?
7.5K views · 12 days ago
It’s always “you’re just not drinking enough water.” 🤨 #Owala #soccer #hydration #humor
10.6K views · 14 days ago
The perfect Sun-Day Tote for the summer is on its way. 👀 #Owala #OwalaBags #summer #beachbag
21.5K views · 16 days ago
Get in, winners, we’re going to The Cloud 9 Tour. ☁️🩷✨ #owala #cloudtotebag #thecloud9tour #spontaneoussummer
24.2K views · 17 days ago
Owala’s Spontaneous Summer 🤝 The Cloud 9 Tour We kicked off our Spontaneous Summer in Philly at The Cloud 9 with our Cloud Tote in tow! Packed with new friends, great tunes, and a VIP concert experience that included an exclusive meet & greet with Megan Moroney, this night was the perfect example of what can happen when spontaneity calls. We said when we launched our bags, “ready when you are.” We weren’t kidding—we designed our bags to be the perfect sidekick for wherever life takes you. Curiou
15.7K views · 17 days ago
This summer, we’re here for our first spontaneous stop, The Cloud 9 Tour! ☁️💖 #owala #spontaneoussummer #cloudtotebag #cloud9tour
12.5K views · 18 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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