Owala✓ Add us as a preferred source on Google
🔄 Data last refreshed 3 days ago
🤝
Make a deal with Owala
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
822.4K
Total likes
8.7M
Videos
821
Following
61
💰 Suggested sponsorship rate
$611 – $993 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Owala
Known for
📊 Engagement & reach
Engagement rate · Building
1.29%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
10.6K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
30.6K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
3.7 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
13.5K×
Follows just 61 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 30.6K views per stream.
📤Posts about 4.1× per week.
💬1.29% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 44% Female 56%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~3.7% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.29% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Owala's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
⭐️ Where Boring Ends
🙌 FreeSip® (yes, we patented that)
👜 We're in the bag biz
📸 Gallery
Recent content
The Owala College Tour is back—and USC brought the heat (literally 🥵)! 🙌🎉 Whether you're looking for an exciting surprise in the pit of the Owala Claw Machine, getting your hands on exclusive merch, or picking up your new favorite Owala bottle and bag, this campus tour is one you won't want to miss. We're just getting started! Here's a list of the campuses we're headed to next. • 9/14: Utah State • 9/17: U of Arizona • 9/21: Texas A&M • 9/24: University of Oklahoma • 9/28: Ohio State • 10/1: NC
5.9K views · 4 days ago
Thanks for showing up today USC (especially in this heat 🥵)! #owala #usc #owalacollegetour
11.2K views · 5 days ago
It’s the least I could do. 😌 #whimsy #Owala
23.7K views · 6 days ago
The elite trio 😌 #owala #icedcoffee #drinktok #owalafreesiptwist
10.9K views · 10 days ago
It's all in the wrist. 😉⛳ Dimpled like a golf ball, insulated like a pro. New Golf SmoothSip Slider drops tomorrow at 10am MT at owalalife.com.🏌️
40.7K views · 12 days ago
🍁 Autumn Ridge Road Giveaway 🍁 Meet Autumn Ridge Road—inspired by colorful countryside roads and the views that make everyone slow down. To celebrate, we're giving ONE lucky winner the bottle. How to enter: 1️⃣ Follow @owala 2️⃣ Like this 3️⃣ Tag your favorite leaf-peeping buddy 📲 Bonus: post to your story + tag us for an extra entry Entries close 8/31 at 11:59pm MT, winner announced 9/1 at 9:45am MT. Tag as many friends as you want. More entries = better odds. For full terms and conditions, vis
22.6K views · 14 days ago
POV: your friend finds out our Boho Butterfly bottle dropped at @Urban Outfitters 👀 🦋 #Owala #UrbanOutfitters #besties
71.1K views · 17 days ago
Our new fall lineup just dropped. 🤎 New patterns, fresh bottles, and plenty of reasons to pick a favorite. Shop now at owalalife.com.
60.9K views · 18 days ago
New fall staples are dropping tomorrow, 8/27, at 10AM MST. 🍂
29.4K views · 19 days ago
📚 Book Club Giveaway (CLOSED) 📚 Meet Book Worm and Plot Twist—two new Color Drops inspired by the stories that keep you reading past your bedtime, from magical libraries to cozy genre mashups. To celebrate, we're giving this duo to ONE lucky winner. How to enter: 1️⃣ Follow @owala 2️⃣ Like this 3️⃣ Tag your book bestie 📲 Bonus: post to your story + tag us for an extra entry Entries close 8/24 at 11:59pm MT, winner announced 8/25 at 9:45am MT. Tag as many friends as you want. More entries = b
29.3K views · 21 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Owala charge for a sponsorship?
Owala hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Owala for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Owala, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Owala have?
Owala has 822,401 followers on TikTok.
✉ Message Owala
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🎤 Event / appearance with Owala
Booking an event / appearance is a Pro feature. Upgrade to book Owala for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ Owala gets notified by email
- ✓ Fee held in escrow, released after the appearance
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