🤝
Make a deal with Penguin Random House
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
144.3K
Total likes
2.1M
Videos
1.1K
Following
81
💰 Suggested sponsorship rate
$3.1K – $5.1K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Penguin Random House
Known for
7.2K views
So many exciting new releases coming this fall! #readingguide #upcomingrelease #booknews #fiction #nonfiction
📊 Engagement & reach
Engagement rate · Building
1.35%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
2K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
157.1K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.49 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.8K×
Follows just 81 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 157.1K views per stream.
📤Posts about 0.5× per week.
💬1.35% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 47% Female 53%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~1.1× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.35% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Penguin Random House's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
words are our love language 📚🧡
📸 Gallery
Recent content
Head to our ✨Brightly Storytime✨ YouTube channel to dance, sing, and read along with us 📚 #bedtimestories #penguinrandomhouse #readaloud
746 views · 2 days ago
Books to read if you need a hug, if you want to let go of heartbreak and loneliness, or if you just like reading translated Japanese and Korean fiction #healingfiction #cozybooks #secondchance #healingjourney #japanesefiction
1.6K views · 3 days ago
So many exciting new releases coming this fall! #readingguide #upcomingrelease #booknews #fiction #nonfiction
7.2K views · 4 days ago
good idea, chanty beluga ✍️🧡📚🤭
2K views · 8 days ago
Did you know we have a floor in the office dedicated to audiobooks? #publishing #audiobooks #behindthescenes #thingsthatjustmakesense #penguinrandomhouse
2.8K views · 9 days ago
we’ll be down in the lobby if you need us #penguinrandomhouse #jamesbaldwin
1.2K views · 9 days ago
Asking people waiting in line for Shakespeare in the Park to test their Shakespeare trivia and stumbled upon some experts 🏆 How many can you name? #shakespeare #centralpark #shakespeareinthepark #streetinterview #literature
1.8K views · 11 days ago
book lover girl grip #whatsinmybag #girlgrip #bookishessentials #girlhood #publishing
2.3K views · 12 days ago
it happens #bookclub #publishing #penguinrandomhouse
1.9K views · 16 days ago
Food goes hand in hand with storytelling, compassion, and tradition. We are launching ¿Ya Comiste? next week, a video series featuring authors and their favorite meals, discussing topics such as family, tradition, community, memories, and storytelling. Who is ready to watch? Check out our first episode 4/27
2.5K views · 4 months ago
Fascinating details from Andy Weir, author of The Martian and Project Hail Mary! 🚀
561.5K views · 4 months ago
This was a hard one! Drop the book that comes to mind in the comments 👇 #SDCC
1.3M views · 5 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Penguin Random House charge for a sponsorship?
Penguin Random House hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Penguin Random House for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Penguin Random House, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Penguin Random House have?
Penguin Random House has 144,275 followers on TikTok.
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