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Followers
94.5K
Total likes
1.5M
Videos
629
Following
318
💰 Suggested sponsorship rate
$3.9K – $6.3K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Penguin Books UK
Known for
📊 Engagement & reach
Engagement rate · Building
2.46%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
2.3K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
194.7K
Measured across recent posts — that’s 2× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.1 / week
A more selective poster — each video gets room to breathe.
Follower / following
297×
Follows just 318 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Others
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 194.7K views per stream.
📤Posts about 0.1× per week.
💬2.46% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~2.1× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.46% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Penguin Books UK's audience is most likely to respond to — from detected sponsorships in this niche.
About
reading non-stop since 1935
📸 Gallery
Recent content
10 years on from This Modern Love, we’re celebrating a brand-new collection of dating stories from around the world 💌 Over 75 people – friends, Penguin staff, even some actors – came together to bring the audiobook to life! It’s a truly unique listening experience 🎧️ @willdarbyshire #PenguinUKBooks #ThisModernLove #ThisModernLoveNow #Booktok
1.2K views · 2 days ago
Introducing our Brief Encounters series! Short reads from some of your favourite classic authors 🐧📚 A 52-book collection with something for everyone ❤️ Now available on our TikTok shop! @Vintage Books #PenguinBooks #PenguinBookCollection #vintagebooks #classicliterature
856 views · 4 days ago
Your local Little Book Stop might've gotten an upgrade 👀📚️ We took a trip down to 2 of our local Little Book Stops to drop off some themed book bundles for the National Year of Reading! In our Wandsworth book stop (SW18 5BH) you'll find the perfect collection for film fanatics - filled to the brim with all your favourite big screen adaptions 🎥 In our Hackney Wick book stop (E3 2XT) is a treat for the music lovers - full of artist biographies and stories with a killer soundtrack 🎹 Don't forget to
1.2K views · 5 days ago
Two Penguins waddle into a publishing meeting... this is what happened 🐧 Meet The Book of Penguin Jokes, a collaboration between two of Britain's most iconic birds: Penguin Books and McVitie's Penguin Biscuits! 📖 Created especially for the National Year of Reading 2026, we're celebrating two simple pleasures: reading and laughter - with a foreword by the brilliant Michael Rosen. Get your flippers on a pack of co-branded Penguin Biscuits hitting shops nationwide this week to be in with the chance
3.6K views · 6 days ago
Thankfully, this isn’t a REAL neighbour-from-hell situation. It’s the plot of The Great Gatsby by F. Scott Fitzgerald! The OG party host, Jay Gatsby, is our main character in this classic novel ✍️🎉 What do we think – Is he the a-hole? 👀 Bet you didn’t even realise you were reading… 📖🫡 Ep4 | Pt2 | The Reveal #NationalYearOfReading #GoAllIn #RedditStories #AITA #WTHDidIJustRead
795 views · 9 days ago
AITA for moving across the street from my ex and causing public disturbances until she notices me? 😬🏠 There's a LOT to explain here... Ep4 | Pt1 #NationalYearOfReading #GoAllIn #RedditStories #AITA #WTHDidIJustRead
2.1K views · 10 days ago
The wonderful @Vintage Books rank their top 5 Vintage Collector’s Classics 📚🐧 All now available on TikTok shop! #penguinbooks #penguinbooksuk #vintagecollectorsclassics #beautifulbooks #classicbooks
1K views · 11 days ago
Helping almost 2,000 children discover the joy of reading - that’s what the National Year of Reading is all about. 📚 What does it take to get 325 Penguin colleagues ready for a day of volunteering? 👀 As part of the UK-wide campaign to inspire more children and young people to read for pleasure, we worked with Puffin to design a Year 5 workshop that helps pupils discover books linked to the hobbies and interests they already love. From packing hundreds of volunteer bags and briefing colleagues to
838 views · 13 days ago
Replying to @Naomi Wallace We all knew it was coming – this Reddit story is ACTUALLY the plot of Pride and Prejudice by Jane Austen and Mr Rich Guy is the OG yearner himself, Mr Darcy. Bet you didn’t even realise you were reading… 📖🫡 Ep1 | Pt3 | The Reveal #NationalYearOfReading #GoAllIn #RedditStories #AITA#WTHDidIJustRead
773 views · 16 days ago
Today marks our official 90th birthday - so we’re taking a look at how our iconic Penguin logo has evolved over the last 90 years 🎈🐧 Whilst the Penguin itself may have changed, our mission remains the same. We make books for everyone, because a book can change anyone 📖 ✨ Happy birthday to us! 🎂 #Penguin90
294.7K views · 1 year ago
Can’t wait until #Bridgerton S4 for your Luke Thompson fix? 👀 Listen to White Nights by Fyodor Dostoevsky - audiobook out now! #FyodorDostoyevsky #WhiteNights #LukeThompson
428.8K views · 1 year ago
‘Thank you for providing me with a world to escape to, and making me feel seen and known.’ Is someone cutting onions in here? 🥹 Superfan Charlie thought he was here just to talk about his love of Jacqueline Wilson’s books, when the icon herself made a surprise appearance! #ThinkAgain #girlsinlove #jacquelinewilson #thegirlsseries #booktok
1.6M views · 2 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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