🤝
Make a deal with Persona Cosmetics
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
72.3K
Total likes
648.7K
Videos
1.8K
Following
1K
💰 Suggested sponsorship rate
$74 – $120 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Persona Cosmetics
Known for
3.2K views
A little seasonal eyeliner inspo. rulebook, just a fun excuse to try a new shade. #besteyeliner
📊 Engagement & reach
Engagement rate · Building
0.51%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
369
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
3.7K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
10.5 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
70×
Follows just 1K back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 3.7K views per stream.
📤Posts about 11.7× per week.
💬0.51% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
🛡️ Audience credibility
29/100
Low
Credibility score
61%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 61% real, active audience · Medium fake-follower risk.
- Low engagement (~5.1% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- 0.51% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 47% Female 53%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands Persona Cosmetics's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Cruelty-free, skin-friendly makeup 🐰
Fragrance-free formulas for real skin
Best-selling eyeliner on TikTok Shop
Available at Ulta 🛍️
📸 Gallery
Recent content
A simple base deserves a statement lip. Our favorite combo? Americano + Berry. 🫐☕️ #MinimalMakeup #LipCombo #BrownLipLiner #BerryLips #PersonaCosmetics
355 views · 22 hours ago
When it comes to new product launches, would you rather follow the development process in real time, or wait until it’s almost launch day? We’re always thinking about how much of the behind-the-scenes to share, so we’d genuinely love your input. 💛 Vote in the poll and let us know why in the comments! #PersonaCosmetics #BeautyCommunity #MakeupTok #BeautyBehindTheScenes #ProductDevelopment
944 views · 1 day ago
We’re hiring a content creator in los angeles 🚨 We're looking for a full-time Content Creator based in Los Angeles to join the Persona team. If you're someone who... ✨ Lives and breathes TikTok & Reels ✨ Is high-energy and full of creative ideas ✨ Is a natural visual storyteller ✨ Loves filming, editing, and creating content people actually want to watch ✨ Is always the first to send a trend in the group chat ✨ Feels just as comfortable behind the camera as you do in front of it ...we'd love to
2K views · 1 day ago
Nothing beats meeting you guys in real life. 🥹 #PersonaCosmetics #LipLiner #AlmondLipLiner #MakeupCommunity #BeautyTok
596 views · 2 days ago
A little seasonal eyeliner inspo. rulebook, just a fun excuse to try a new shade. #besteyeliner
3.2K views · 2 days ago
We’re hiring a Content Creator 🤍 If you’re the type of person who’s always filming, editing, spotting trends before everyone else, and genuinely loves beauty content, we’d love to meet you. ✨ Hybrid position based in Los Angeles. We’re looking for someone who is: • Creative and full of fresh ideas • Obsessed with TikTok • Skilled at filming and editing short-form content • Comfortable being behind (and in front of) the camera • Excited to collaborate and take feedback • Passionate about beauty
6.3K views · 3 days ago
The bronzer placement that changed makeup for a round face. 🤎 DreamStick Bronzer in Sahara. #RoundFaceMakeup #BronzerPlacement #CreamBronzer #DreamStickBronzer #PersonaCosmetics
2K views · 3 days ago
You become way too emotionally invested in one eyeliner shade. 🍷 Coming soon. 👀 #MakeupTok #FounderLife #ProductDevelopment #BurgundyEyeliner #PersonaCosmetics
17.6K views · 4 days ago
If it made the founder’s everyday routine, it made the cut. 🤎 Five minutes, four products. ✨ Dreamstick Blush in Teddy ✨ Brown Tubing Mascara ✨ CloudTint Lip Gloss Stain #PersonaCosmetics #NoMakeupMakeup #EverydayMakeup #MakeupRoutine
1.8K views · 5 days ago
Brown eyes, meet your new favorite duo. A rich chocolate liner and a true brown tubing mascara create the kind of definition that enhances brown eyes without looking harsh. #browneyes #makeupforbrowneyes #besteyeliner #bestmascara #beautytips
2.3K views · 6 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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