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Followers
610.9K
Total likes
35.24M
Videos
2.5K
Following
270
💰 Suggested sponsorship rate
$2.3K – $3.8K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Popsugar
Known for
📊 Engagement & reach
Engagement rate · Building
2.33%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
14.2K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
115.8K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
7.8 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
2.3K×
Follows just 270 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Others
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 115.8K views per stream.
📤Posts about 8.6× per week.
💬2.33% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.2× of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.33% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 47% Female 53%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
💚 Brand affinity
EstimatedBrands Popsugar's audience is most likely to respond to — from detected sponsorships in this niche.
About
The bright spot on the internet
📸 Gallery
Recent content
One juicebox with extra juice, please. Introducing Lunchbox Lowdown, a new series where kids share their unfiltered thoughts on everything from parenting to pop culture.
158 views · 18 hours ago
”Love Island” alum Iris Kendall gives us a peak into her bag, which includes mouthwatering mints, bedazzled headphones, and more.
4K views · 20 hours ago
We asked "The Devil's Mouth" stars Nico Hiraga, Gavin Casalegno, Lana Condor, and Kathryn Newton to cast each other in a dream rom-com. Who do you agree is the perfect girl next door?
1.2K views · 22 hours ago
How far would you go for glowing skin? Popsugar editor Renee got 24k gold needles stamped into her skin during an AquaGold facial, and the results are worth checking out. ✨💉
334 views · 1 day ago
From girlfriend thirst trap sign-offs to casually leading a three-mile run club for Sun Cruiser, Dylan Efron spills the secrets behind everything you see on his Instagram in this episode of Secret Teller.
918 views · 2 days ago
Maya Jama, host of UK's “Love Island," is experiencing the other side of reality TV as a contestant on "The Celebrity Traitors UK."
44K views · 2 days ago
Maya Jama, host of “Love Island UK“ and star of “The Celebrity Traitors,” shares her tips for having a hot girl summer.
1.3K views · 2 days ago
What are the biggest names in women's sports spending their money on? We caught up with some of our faves during WNBA All-Star Weekend to find out! #WNBAAllStar #AllStarWeekend
2.6K views · 6 days ago
The cast of "Descendants: Wicked Wonderland" — including Rita Ora, Brandy, and Kylie Cantrall — share what makes the film's fantastical styling so impactful.
3.8K views · 7 days ago
We had so much fun at our second Pop Stop this past weekend! Popsugar shopping director Sarah Wasilak took a day trip to the Jersey Shore for a refreshing popsicle and some hello goodies on the Asbury Park boardwalk. Presented by @helloproducts.
1.1M views · 8 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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