🤝
Make a deal with Pravana
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
18.6K
Total likes
38.5K
Videos
87
Following
164
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Pravana
Known for
📊 Engagement & reach
Engagement rate · Building
2.38%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
443
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.7K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
2 / week
A more selective poster — each video gets room to breathe.
Follower / following
113×
Follows just 164 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 1.7K views per stream.
📤Posts about 2.2× per week.
💬2.38% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
🛡️ Audience credibility
38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~9.0% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.38% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 44% Female 56%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands Pravana's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
We know color. 🌈
📸 Gallery
Recent content
Because there’s no such thing as too many VIVIDS application tips. 🤏 #vividshair #pravanavivids #vividhaircolor #vivids #orangehair
550 views · 1 day ago
PRAVANA FORMULA🤎 Pure Light Ultra Lightener + 20 Vol for a seamless lift Chromasilk: 4GBV + 6NT at the root and 8BV + 7NT through the ends Hydragloss: All over 10NT + 9GBV #brunettebalayage #lowmaintenancehair #hairgloss #subtlehighlights #pravana
865 views · 7 days ago
The softest pop of brightness. Formula drop tomorrow. 🔜 #babylights #balayagehair #subtlehighlights #brunettebalayage #pravanahaircolor
427 views · 8 days ago
Only interested in moisture that feels like this. 💧 Moisture Marvel nourishes, hydrates, and restores moisture in color treated hair. Formulated with Hyaluronic Acid and ChromaSilk Color Shine Complex. #hydratedcurls #hydratedhair #hyaluronicacid #moisturemarvel #shampooandconditioner
377 views · 10 days ago
The iconic blue bottle that makes everything better. From detangling to cutting, heat protection, and more. Intense Therapy Spray, that's my best friend. #intensetherapyspray #intensetherapyleavein #pravanaintensetherapy #cuttinghair #curlyhairroutine
706 views · 14 days ago
Going, going, blonder. PRAVANA Formula: Highlight: PRAVANA Pure Light Ultra Lightener with 30 vol on regrowth and 20 vol through ends HydraGloss: 1/2 clear, 1/4 10nt, 1/4 10abv
469 views · 14 days ago
Intention for Monday? In a world full of darkness, be the Pure Light. 😉💡 #purelight #pravanableach #bleachedit #blonding #developer
566 views · 17 days ago
Looks like @Jesstheebestt has a favorite… but let’s be real, there are no wrong answers 🤭
487 views · 21 days ago
Everyone secretly hoping their initial shows up 💇♀️ #hairgloss #hairglossing #hairglossingtreatment #thisinitial #salonlife
11.3K views · 22 days ago
Red transformation, but turn the warmth all the way up. 🧨 Pravana Formula: Chromasilk: ½ 7.40 + ½ 9.3 w/30 Vol VIVIDS: ½ Orange + ½ Neon Orange #brightredhair #copperhair #pravanavivids #fireyredhead #fypシ
1.1K views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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