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The 24/7 city-proof secret? Keeping the right Redken minis close 🖤 ABC 24/7 Serum, All Soft Argan Oil, and Naked Gloss Oil, ready for every on-the-go hair moment. Secure your travel sized favs @Ulta Beauty✨ #Redken #AcidicBondingConcentrate #AllSoft #NakedGlossOil #TravelSize

Coverage, spice, and everything nice. 🍂 We just dropped the ultimate fall-ready technique with #RedkenArtisticAmbassador @Sara Botsford: the Spiced Smudge Combining the powerful coverage of Cover Fusion at the root with Shades ALK through the mid-lengths, it melts together for an effortless, expensive finish. Shop all your Fall color essentials at @SalonCentric 🛒 #FallHair #Redken

Consider ABC Bandage Balm your NYC bag essential 🗽🖤 Ready to strengthen and repair the look of damaged, dry split ends in just one use, whenever the city calls #Redken #AcidicBondingConcentrate #ABCBandageBalm #NYCSummer #HairTok

#Hairstylists this is the developer breakdown you need behind the chair 💡 Pro-Oxide Cream Developer is your go-to for gray coverage and traditional lightening services ✨ While Pro-Oxide Oil Developer paired with Blonde IQ 9+ and Blonde IQ 8 delivers extra levels of lift with a conditioning effect for perfect results every time 🖤 Check out @SalonCentric to secure the developer best suited for your client's needs! #Redken #ProOxideDeveloper #BlondeIQ #ProTalk

Entering your soft care era starts with the All Soft routine, now featuring the new All Soft All-In Mask ☁✨ It’s the moisture your hair needs and the softness you deserve 💛 #Redken #AllSoft #HaircareRoutine #HairMask #Hairtok

#Hairstylists Summer is almost over, but honey-toned blonde season is here to stay 🍯✨ In collaboration with #RedkenArtisticAmbassador @Adriennedara, the NEW Shades EQ Honey Copper family is all you need to achieve the perfect warm blondes for summer: 06HC Honeycomb, 08HC Honey Bee and 09HC Honey Butter ✨ Shop the NEW Shades EQ Honey Coppers collection @SalonCentric #ShadesEQ #HoneyCoppers #SummerBlonde

#RedkenPartner @Jenni Farley is entering her paparazzi-proof shine era 📸 A Redken Shades EQ Gloss appointment delivers conditioning care and glossy, reflective hair in just 20 minutes✨ If you want shiny like JWoww, book your next hair gloss appointment 🖤 #Redken #ShadesEQ #JWoww #JerseyShore

Press play on Y2K shine 💿✨ Naked Gloss Oil, on repeat #Redken #NakedGlossOil #Y2K #ShinyHair #HairTok

#RedkenPartner @Snooki’s Y2K hot takes are in, and so is the high-shine hair 😩🎤 We’re talking all things Y2K with the icon herself 🖤 Which trend deserves its comeback? Let us know in the comments ✨ #Redken #Snooki #JerseyShore #Y2K

This iconic "IT" gloss knows how to shine both on set and behind the scenes 📸 🖤 Follow #RedkenArtist @myguiltycrown #RedkenRecipe to achieve these stunning Y2K styles: Look 1: Blonde + Black✨ 💡 Lightener: Blonde IQ 9+ & 10 Volume + 20 Volume Developer 🩷 Gloss: 3 parts Shades EQ 000 Crystal Clear + ½ part 09V + ½ part 010T + Shades EQ Processing Solution 🖤 Black Placement: ½ part Shades EQ 02ABN + 1½ parts 04ABN + Shades EQ Processing Solution Look 2: Chunky Y2K Blonde ✨ 🩷 Gloss: 3 parts Shades E

Swipe for the inside look, the formulas, and some of the ultimate Y2K hair looks driving Redken Hair Gloss Month. Powered by the #1 demi-gloss in the world* 💿🩷 Show us your Y2K-inspired transformation with Shades EQ this month. Tell us which gloss you are below, and celebrate all month long 👇 Shades EQ Recipe by #RedkenArtist @myguiltycrown Styling: Redken Artists @myguiltycrown & @trent_matthews_ Shop now at @SalonCentric 🩷 #Redken #ShadesEQ #GlossMonth

Caught on camera 📸: The secret’s out of the bottle- Shades EQ is the icon bringing Y2K back✨ The #1 demi in the world* has always delivered unmatched, paparazzi-ready shine. From defining early 2000s shine to today’s viral transformations, it’s the definitive "IT" gloss of every era. Trending then, trending now. Celebrate Redken Hair Gloss Day with your Y2K looks today and all month long #RedkenHairGlossDay 🩷 *Kline 2024 Professional Hair Color Global Market #Redken #ShadesEQ