🤝
Make a deal with REFY
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
398.1K
Total likes
7.4M
Videos
2.3K
Following
40
💰 Suggested sponsorship rate
$8.5K – $13.9K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for REFY
Known for
1.1M views
Introducing the Watercolor collection, designed to not only simplify your routine, but redefine how you wear makeup. A sheer, water-based bronzer and blush that melt seamlessly into the skin, creating a soft wash of colour that can be built up or worn effortlessly sheer. Designed with a skin-first approach, the formula is infused with Cerafluid to support the skin barrier and lock in moisture, alongside green tea water to help keep skin calm, fresh and comfortable throughout the day. Watercolour
📊 Engagement & reach
Engagement rate · Building
0.82%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
3.3K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
426.4K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.24 / week
A more selective poster — each video gets room to breathe.
Follower / following
10K×
Follows just 40 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 426.4K views per stream.
📤Posts about 0.3× per week.
💬0.82% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~1.1× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.82% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands REFY's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
REFY. Simplifying beauty.
Our annual Summer Sale is now live 🤍
📸 Gallery
Recent content
If you’re looking for a sign, this is it 🤍 Our annual summer sale is live! Shop 15% off sitewide (plus a little extra on bundles) and receive a free full size Lip Gloss in Clay on all orders over £50 / $60 / €60
2.4K views · 13 hours ago
Receive a complimentary Clay Gloss on any order over £50/ €60 / $60 🤍 Also enjoy 15% off sitewide and a little extra off our bundles 🤭
863 views · 16 hours ago
PSA: the REFY summer sale is live!
1.2K views · 20 hours ago
Asking the team at REFY HQ what they’re planning to steal from the warehouse 👀 The summer sale is live! Enjoy 15% off sitewide (with a little extra off our bundles) and a complimentary full size clay gloss with orders over £50 🤍
1.7K views · 1 day ago
she must’ve shopped the summer sale 🤭 Shop 15% off everything in our summer sale! Plus receive a complimentary full size Lip Gloss in Clay with all orders over £50/$60/€60🤍
2.9K views · 1 day ago
pov: deciding what you’re going to get in the summer sale
1.1M views · 2 days ago
Pack the Summer '26 Edit with us 🤍 Get a complimentary Clay Lip Gloss with every order over £50, plus an extra 15% off our already bundle-saving Summer '26 Edit. Your full summer routine, in one bundle 🤍
2.4K views · 2 days ago
Enjoy 15% off sitewide and a little extra off our bundles 🤭👀
2.7K views · 3 days ago
The summer sale is now live! 🤭 Enjoy 15% off sitewide (with a little extra off our bundles) and a complimentary full size clay gloss with orders over £50 🤍 #btsvsfinalresult #beforeandafter
2.9K views · 3 days ago
Introducing the Watercolor collection, designed to not only simplify your routine, but redefine how you wear makeup. A sheer, water-based bronzer and blush that melt seamlessly into the skin, creating a soft wash of colour that can be built up or worn effortlessly sheer. Designed with a skin-first approach, the formula is infused with Cerafluid to support the skin barrier and lock in moisture, alongside green tea water to help keep skin calm, fresh and comfortable throughout the day. Watercolour
1.1M views · 2 months ago
Meet our 18 flexible shades, designed to stretch across all skin types and tones. Find yours with our online shade matcher.
1.2M views · 4 months ago
A love letter to the women we aspire to be… Iconic never gets old… #nyc
1.7M views · 10 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
DIBSBEAUTY
47%
essie
46%
HeatherRaeElMoussa
45%
Nordstrom
44%
DanessaMyricksBeauty
44%
Dove Beauty & Personal Care
40%
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Dove Beauty & Personal Care ✓
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