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Our Daily Barrier Cream just joined the morning lineup ☀️ 72 hours of hydration, so their gentle skin stay soft no matter what the day brings.

she remembers snack time, nap time, and the exact sound of a meltdown starting from two rooms away…but ask her what she walked into the kitchen for and it's gone.

The everyday lineup. 🫧 Face + Body Wash to gently cleanse.
💧 Face + Body Lotion for lightweight hydration.
💜 Barrier Cream for dry, sensitive skin that needs extra care. Made in Korea. Thoughtfully formulated. Created with kids (and parents) in mind.

Bath time should leave them cleaner… not drier. Here's what's inside our new Daily Care Face + Body Wash: 🫧 Tear-free formula 💧 17 amino acids to help support their skin barrier 🌿 Plant-derived cleansers that won't strip moisture ✨ Pro-Vitamin B5 to help soothe delicate skin EWG Verified® and accepted by the National Eczema Association™.

“I still remember the first time Paloma couldn’t sleep because of an eczema flare-up. I felt completely lost. Growing up, my Korean mom and grandma taught me personal care rituals I still follow today. But when Paloma was diagnosed with eczema, I quickly realized how difficult it was to find effective, non-steroidal options. I dove deep into ingredients, clinical testing, and the difference between marketing claims and real science. Four years ago, Shay, Matte, and I set out on a deeply personal

Bath time meet daily care. Face + Body Wash, Face + Body Lotion, Barrier Cream. Made to keep little skin hydrated and happy from head to toe.

Post holiday weekend hitting hard. Unicorn mask to the rescue

Our hydrating hydrogel mask. Designed to hydrate, strengthen, and soothe their delicate skin.

Art project ✔️ Face + body crayons ✔️ Creative expression ✔️ Just wipe and go.

DYK: a bumped knee hits dads roughly nine times harder (or so he tells us).