🤝
Make a deal with thetextureofchange
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
801
Total likes
936
Videos
72
Following
35
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for thetextureofchange
Known for
1.1K views
From the signing of textured hair education bills across multiple states to landmark activations like The Power of Texture, Bronner Bros., Essence Festival, and Premiere, THE TEXTURE OF CHANGE™ has continued to push textured hair education forward. Through partnerships like #textureonset and #echelonnoir’s Black Hair Reimagined Hair Show, we’ve amplified inclusivity, elevated artistry, and inspired lasting change in the beauty industry. And we’re just getting started. Stay tuned as we continue t
📊 Engagement & reach
Engagement rate · Building
1.62%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
13
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
235
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.38 / week
A more selective poster — each video gets room to breathe.
Follower / following
23×
Follows just 35 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Lifestyle (sociology)
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 235 views per stream.
📤Posts about 0.4× per week.
💬1.62% engagement rate.
🛡️ Audience credibility
46/100
Fair
Credibility score
72%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 72% real, active audience · Medium fake-follower risk.
- Engagement (~0.3× of followers engage each post) is around typical for TikTok.
- 1.62% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 21% Female 79%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
💚 Brand affinity
EstimatedBrands thetextureofchange's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
A movement committed to transforming the future of professional beauty.
📸 Gallery
Recent content
This lineup? It's kind of a big deal. 👀: @L’Oréal Professionnel @Mizani @Redken @Kérastase @Color Wow Hair @Matrix @BIOLAGE From science and innovation to luxury, wellness, culture, and community, the Texture Mastery Pro lineup is bringing powerful perspectives together around one shared commitment: advancing textured hair education and empowering the professional beauty community. Eight brands. Two days. One movement. Secure your place at #texturemasterypro through the link in bio. #THETEXTURE
76 views · 22 hours ago
The brands behind the movement? 👀✨ Innovation takes the chair: @Color Wow Hair. Color Wow brings a results-driven, science-first mindset to Texture Mastery Pro, backed by high-quality ingredients and a constant pursuit of what is next in haircare. Always exploring new technologies and ingredient innovations, Color Wow is committed to performance without compromise — delivering the quality, safety, and effectiveness that hair professionals and enthusiasts trust. Big results begin with bold innova
132 views · 8 days ago
The brands behind the movement? 👀✨ A moment of care, brought to you by @BIOLAGE. Through wellness-focused pop-ups designed to create moments of stress relief and restoration, Biolage brings a thoughtful, restorative perspective to Texture Mastery Pro. Born from the desire to unite the latest in science with the best of nature, Biolage is all about delivering a salon experience inspired by the replenishing energy of the spa. Yes, we’re for it! Because haircare can be an act of care — for ourselve
162 views · 9 days ago
The brands behind the movement? 👀✨ Turning up the volume: @Matrix. Fresh from Coachella, where bold self-expression, creativity, and culture take center stage, Matrix brings that same vibrant energy to Texture Mastery Pro. With hyper-targeted solutions for every level, underlying pigment, diameter, and pattern, Matrix is a matrix of support for every stylist, every hair type, and every business model. A brand where everyone belongs — and everyone is welcome. The #texturemasterypro lineup is buil
168 views · 10 days ago
The brands behind the movement? 👀✨ Enter Kérastase: @Kérastase. From the Sports Illustrated Runway Show to the iconic runway looks of Vogue World, Kérastase has brought an elevated care-first philosophy to the hair looks created for some of culture’s most-watched moments. As the world’s leading luxury professional haircare brand, Kérastase pairs scientific expertise with professional knowledge to offer exquisite products and bespoke in-salon treatments. Luxury, expertise, and transformative hair
82 views · 11 days ago
The brands behind the movement? 👀✨ Meet the next force in the lineup: @Mizani. Whether styling powerful runway moments backstage at New York Fashion Week or showing up for community as the hair sponsor of Latina Fest, #Mizani brings culture, creativity, and textured-hair expertise to Texture Mastery Pro. Born from a deep understanding of the unique needs of textured hair, Mizani celebrates the versatility and beauty of every texture through premium salon care and education with texture at the ce
112 views · 12 days ago
The brands behind the movement? 👀✨ Now in the spotlight: @Redken. From the Grammys red carpet to the salon chair, Redken brings science-backed performance and major culture-shaping energy to Texture Mastery Pro. As the first company to take a scientific approach to hair, Redken has built a legacy of innovation that empowers professionals with the knowledge, tools, and confidence to create for every client and every texture. Where science meets artistry, possibility follows. Join us at #texturema
444 views · 14 days ago
The brands behind the movement? 👀✨ First up: @L’Oréal Professionnel. Following #EchelonNoir’s Black Hair Reimagined, the pre-Met Gala runway experience that celebrated textured hair through the lens of high fashion, L’Oréal Professionnel builds on that powerful momentum with Texture Mastery Pro. With a legacy of professional innovation, education, and artistry, the pioneer brand continues to honor texture while helping shape a more inclusive, sustainable, and tech-forward future for professional
101 views · 15 days ago
Tickets are officially on sale for Texture Mastery Pro. Two days. One unforgettable experience. Join us October 7-8 as we bring together artistry, education, innovation, and community for an immersive experience unlike anything else in textured hair. Choose the experience that's right for you: • Day 1: Main Stage Education • Day 2: Hands-On Workshops • 2-Day Experience: The best of both worlds Whether you're looking to sharpen your technical skills, learn from industry-leading artists, or connec
102 views · 18 days ago
The Power of Texture reminded us what's possible when education, community, and culture come together. This is just the beginning. Will we see you at Texture Mastery Pro this October? #THETEXTUREOFCHANGE #TextureMasteryPro #TexturedHairEducation
101 views · 23 days ago
From the signing of textured hair education bills across multiple states to landmark activations like The Power of Texture, Bronner Bros., Essence Festival, and Premiere, THE TEXTURE OF CHANGE™ has continued to push textured hair education forward. Through partnerships like #textureonset and #echelonnoir’s Black Hair Reimagined Hair Show, we’ve amplified inclusivity, elevated artistry, and inspired lasting change in the beauty industry. And we’re just getting started. Stay tuned as we continue t
1.1K views · 6 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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