The Post's Well+Being✓

TikTok @washingtonpostwellbeing Media & Entertainment

⚔ Compare ☆ Watch Own this channel?

🔄 Data last refreshed 12 hours ago

🤝

Make a deal with The Post's Well+Being

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Followers

22.2K

Total likes

169.5K

Videos

141

Following

🧰 Free analysis for The Post's Well+Being

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

Known for

In Japan,the world’s oldest society, dementia is a pressing national health challenge. In Sengawa, Tokyo, the Cafe of Mistaken Orders hires elderly people with dementia to work as servers. It’s a safe space where they can interact with new people, be productive and feel needed — key to slowing down the progression of dementia, a neurodegenerative condition that has no cure. Reporting by @myhlee #dementia #cafe #japan

56.1K views In Japan,the world’s oldest society, dementia is a pressing national health challenge. In Sengawa, Tokyo, the Cafe of Mistaken Orders hires elderly people with dementia to work as servers. It’s a safe space where they can interact with new people, be productive and feel needed — key to slowing down the progression of dementia, a neurodegenerative condition that has no cure. Reporting by @myhlee #dementia #cafe #japan

50K views Indoor rock climbing is easier than it looks. Don't be intimidated! Here's how to start. #rockclimbing #rockclimbingtips

Thawing turkey on the counter is not advisable. But many people do it anyway. So, if you must, here’s how to go about it and minimize your risk of contamination. #thanksgiving #turkey #turkeyday #foodprep #holiday #happythanksgiving #family

17.6K views Thawing turkey on the counter is not advisable. But many people do it anyway. So, if you must, here’s how to go about it and minimize your risk of contamination. #thanksgiving #turkey #turkeyday #foodprep #holiday #happythanksgiving #family

Taylor Swift has a 40-song long treadmill work-out to prep for her tour. Washington Post reporter Dan Rosenzweig-Ziff gave it a try. #taylorswift #erastour #treadmil #workout

14.8K views Taylor Swift has a 40-song long treadmill work-out to prep for her tour. Washington Post reporter Dan Rosenzweig-Ziff gave it a try. #taylorswift #erastour #treadmil #workout

📊 Engagement & reach

Engagement rate · Strong

5.41%

Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.

Avg likes / video

1.2K

Typical likes on a recent post — the clearest proof of how hard the audience reacts.

Avg views / video

16.7K

Measured across recent posts — the real reach a sponsored video earns.

Posting cadence

0.41 / week

A more selective poster — each video gets room to breathe.

Follower / following

542×

Follows just 41 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche

Media & Entertainment

The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from The Post's Well+Being's TikTok.

@washingtonpostwellbeing

💡 Facts

👁️Averages 16.7K views per stream.

📤Posts about 0.5× per week.

💬5.41% engagement rate.

🏅Earned the 10K Followers for passing 10K followers.

🛡️ Audience credibility

61/100

Fair Credibility score

80%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 80% real, active audience · Low fake-follower risk.
Engagement (~0.7× of followers engage each post) is around typical for TikTok.
Organic base — far more followers than accounts it follows.
Verified account.
5.41% engagement — below the ~15% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 46% Female 54%

Age · peak 18-24

13-1717%

18-2444%

25-3423%

35-449%

45+7%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Post's Well+Being's audience is most likely to respond to — from detected sponsorships in this niche.

Genshin Impact

About

Well-being news, explainers and expertise from The Washington Post

📸 Gallery

Recent content

The “anti-diet” movement is a social media juggernaut that began as an effort to combat weight stigma and an unhealthy obsession with thinness. But now global food marketers are seeking to cash in on the trend. One company in particular, General Mills, maker of Cocoa Puffs and Lucky Charms cereals, has launched a multi-pronged campaign that capitalizes on the teachings of the anti-diet movement, an investigation by The Washington Post and @examinationnews, a nonprofit newsroom that covers global

6.9K views · 2 years ago

Indoor rock climbing is easier than it looks. Don't be intimidated! Here's how to start. #rockclimbing #rockclimbingtips

50K views · 2 years ago

Taylor Swift has a 40-song long treadmill work-out to prep for her tour. Washington Post reporter Dan Rosenzweig-Ziff gave it a try. #taylorswift #erastour #treadmil #workout

14.8K views · 2 years ago

Bethany Noël, a professional artist, is one of the more than 1 billion people worldwide who suffer from migraine, and among the estimated 25 percent of migraine sufferers who experience aura, a sensory disturbance that can impair vision. This is how she sees the world. Video by @alexajulianaard #migraine #chronicmigraine #chronicillness #migraineaura #aura #disability

2.2K views · 2 years ago

Best-selling author Daniel Pink recommends these three books to help you become a better writer. #booktok #writertok #author #danielpink

9.2K views · 2 years ago

In Japan,the world’s oldest society, dementia is a pressing national health challenge. In Sengawa, Tokyo, the Cafe of Mistaken Orders hires elderly people with dementia to work as servers. It’s a safe space where they can interact with new people, be productive and feel needed — key to slowing down the progression of dementia, a neurodegenerative condition that has no cure. Reporting by @myhlee #dementia #cafe #japan

56.1K views · 2 years ago

The Tofurky holiday roast is a favorite of vegetarians and vegans. Here’s a look inside the factory to see how it’s made. #thanksgiving #happyholidays #tofu #vegan #vegetarian #happythanksgiving

2.2K views · 2 years ago

Thawing turkey on the counter is not advisable. But many people do it anyway. So, if you must, here’s how to go about it and minimize your risk of contamination. #thanksgiving #turkey #turkeyday #foodprep #holiday #happythanksgiving #family

17.6K views · 2 years ago

Following an investigation by The Washington Post and @examinationnews, the Federal Trade Commission has announced they’re cracking down on soda and sugar trade groups and a dozen dietician influencers for failing to clearly disclose the groups’ paid sponsorship of TikTok and Instagram posts promoting aspartame and sugary foods. #dietitian #aspartame #dietsoda #influencer #sugar #tiktok #instagram #investigation

5.5K views · 2 years ago

PGA-certified instructor Demarkis Cooper demonstrates how to warm up the body and spine before golfing. #golf #sports #stretching #stretch #backpain #tips #golftiktok @coopdoe

2K views · 2 years ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

System Lock Studios 48%

ARIA_Official 47%

VIZIO 46%

ARX Media Teknologi 41%

TVSertanejo 41%

TEATER KELILING 40%

More like this

The Post's Well+Being✓

Make a deal with The Post's Well+Being

Known for

📊 Engagement & reach

🏷️ Niche & audience

📹 Recent videos

💡 Facts

🛡️ Audience credibility

👥 Audience demographics

💚 Brand affinity

About

📸 Gallery

Recent content

🔀 Audience overlap

More like this

✉ Message The Post's Well+Being

🎤 Event / appearance with The Post's Well+Being