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Followers
218.7K
Total likes
6.09M
Videos
820
Following
385
💰 Suggested sponsorship rate
$14.3K – $23.2K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Waterstones
Known for
📊 Engagement & reach
Engagement rate · Average
3.4%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
7.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
713.9K
Measured across recent posts — that’s 3× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.07 / week
A more selective poster — each video gets room to breathe.
Follower / following
568×
Follows just 385 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 713.9K views per stream.
📤Posts about 0.1× per week.
💬3.4% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 46% Female 54%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~3.3× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 3.4% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Waterstones's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
The UK’s no.1 bookseller.
📸 Gallery
Recent content
The Booker Prize 2026 Longlist is here! How many have you read? Which is your favourite? WHO WILL WIN?!
3.3K views · 5 days ago
The perfect post-Odyssey read? Enter Ferdia Lennon’s GLORIOUS EXPLOITS, one of the funniest, most original, most profoundly moving and brilliant books we’ve ever read. Winner of the 2024 Waterstones Debut Fiction Prize 💜 #theodyssey #tomholland #mattdamon #odysseus #christophernolan
251K views · 11 days ago
We caught up with past winners of the Waterstones Debut Fiction Prize Alice Winn, Ferdia Lennon and Lucy Steeds to see what advice they had for this year’s winner Rebecca Perry 💜 #WDFP26 #booktok #bookshop #fiction #WDFP
4K views · 11 days ago
‘People are gonn hate me!’ WE STILL LOVE YOU JOHN LEGUIZAMO!!! 🐶 THE ODYSSEY IS IN CINEMAS FROM 17th JULY ⚔️ #theodyssey #christophernolan #johnleguizamo #puppies #mattdamon
55.4K views · 13 days ago
What an evening! Last night we hosted our FIFTH Waterstones Debut Fiction Prize ceremony at Waterstones Piccadilly revealing Rebecca Perry as our 2026 winner for her phenomenal debut, May We Feed The King 🍐 A big thank you to everyone who joined us to celebrate and a huge congratulations to our marvellous shortlist! #BookTok #lovewaterstones #DebutFiction #historicalfictionbooks #WDFP26
2.8K views · 16 days ago
‘I just wanted to turn all those other channels off’ Samantha Morton reveals how she prepared for her extraordinary portrayal of Circe in The Odyssey 🌊 #theodyssey #circe #madelinemiller #zendaya #christophernolan
408.6K views · 16 days ago
The problem with Tom Holland? He’s TOO good 😏 THE ODYSSEY IS IN CINEMAS FROM 17th JULY 🌊 #theodyssey #tomholland #mattdamon #christophernolan #odyssey
37.9K views · 16 days ago
Waterstones Debut Fiction Prize 2026 Winner Rebecca Perry, minutes after discovering she’d won 🏆 🎉 📕 May We Feed The King is out now! #BookTok #lovewaterstones #DebutFiction #historicalfictionbooks #WDFP26
1.9K views · 16 days ago
It is our enormous pleasure to reveal May We Feed the King by Rebecca Perry as the winner of the Waterstones Debut Fiction Prize 2026. A beautifully haunting, ever-relatable tale about our relationship with the past, truth and each other. #BookTok #lovewaterstones #DebutFiction #historicalfictionbooks
2.5K views · 17 days ago
We love you Jacky W!! #jacquelinewilson #booktok #waterstones #bookish #traumatok #thinkagain
2.4M views · 1 year ago
For your chance to win the copy signed in this video, share your favourite Ghosts moment in the comments. With roughly 10,000 years of experience between them, surely BBC’s Ghosts could help settle the old Waterstones pronunciation conundrum! #lovewaterstones #booktok #bookish #Ghosts #bbcghosts #bbcghostscaptain #bbcghostspat #bbcghoststhomas #bbcghostsjulian #bbcghostsrobin
2.3M views · 2 years ago
#Succession: the complete scripts seasons 1-3 are out now 🤑 #loganroy #kendall #shiv #roman #tom #greg #successionhbo #successionfinale
3.1M views · 3 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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