🤝
Make a deal with What Car?
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
19.2K
Total likes
256.7K
Videos
744
Following
46
💰 Suggested sponsorship rate
$1.1K – $1.8K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor What Car?
Known for
195.2K views
Car insurance is a necessary expense, but you don’t have to pay a fortune for cover. Here are the cheapest cars to insure… #car #cars #carsoftiktok #cartok #carinsurance #caradvice #newdriver #newdrivers #carjournalism #whatcar
14.7K views
Searching for a bargain? Look no further, because these 10 cars prove you can get something that's interesting, practical and fun at a still affordable price 💷 (Note: All prices correct at time of writing) #cars #cheapcars #whatcar
📊 Engagement & reach
Engagement rate · Building
1.8%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
345
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
56.6K
Measured across recent posts — that’s 3× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.11 / week
A more selective poster — each video gets room to breathe.
Follower / following
418×
Follows just 46 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Primary market
United Kingdom
Where most of the audience is — factor into shipping, language and campaign timing.
💡 Facts
👁️Averages 56.6K views per stream.
📤Posts about 0.1× per week.
💬1.8% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
📍Based in United Kingdom.
🕵️ Fake follower check
Estimated66/100
Good
Credibility score
85%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 85% real, active audience · Low fake-follower risk.
- Strong engagement (~2.9× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- 1.8% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Britain's biggest and best car buyer's guide 🚗
📸 Gallery
Recent content
Our Audi A5 Avant's voice control didn't quite get the memo... #audi #audia5 #audia5avant #voicecontrol #whatcar
466 views · 4 days ago
Searching for a bargain? Look no further, because these 10 cars prove you can get something that's interesting, practical and fun at a still affordable price 💷 (Note: All prices correct at time of writing) #cars #cheapcars #whatcar
14.7K views · 5 days ago
#jaguar #jaguartype01 #type01 #whatcar
9.3K views · 6 days ago
4.5 meters. 3 EVs. Zero curb rash (hopefully) 🫣 Sub-£20k EVs are finally here! We pitted three of the UK’s cheapest electric cars against a 4.5m parking spot 👀 #hondasupern #citroenec3 #byddolphinsurf #whatcar
1.9K views · 7 days ago
We lined up the Porsche Macan, Tesla Model Y, and Audi SQ6 on the strip to see which one takes the crown 👀 #porschemacan #teslamodely #audisq6 #dragrace #whatcar
961 views · 7 days ago
It's the end of the road for our plug-in hybrid family SUV, but has it proved to be every bit as relaxing to drive as its owner hoped? 🤔 #volvo #volvoxc60 #xc60 #whatcar
890 views · 7 days ago
The brand new Lexus ES has some pretty snazzy seats 🤩 @Oliver Young #lexus #lexusuk #lexuses #whatcar
1.7K views · 7 days ago
The biggest, boldest Audi EVER has arrived 🤩 Here's everything you need to know #audi #audiuk #audiq9 #whatcar
1.9K views · 21 days ago
Ultimate EV interior or total screen overload? Let us know what you think in the comments 👇 Head to the What Car? YT channel to watch our full video on the new Mercedes C-Class Electric ⚡️ #mercedes #mercedesbenz #mercedescclasselectric #whatcar
1K views · 21 days ago
Our sub-editor wants a spacious, comfortable and economical car for his long daily commute. Can the MG HS deliver? 🤔 We’ve added one to our long-term fleet to find out 👀 #car #cars #carsoftiktok #cartok #mg #mguk #mgmotor #mgmotoruk #mghs #familysuv #familysuvs #carjournalism #carreview #whatcar
185.1K views · 1 year ago
Car insurance is a necessary expense, but you don’t have to pay a fortune for cover. Here are the cheapest cars to insure… #car #cars #carsoftiktok #cartok #carinsurance #caradvice #newdriver #newdrivers #carjournalism #whatcar
195.2K views · 1 year ago
Can these small city cars fit down the tightest lane in London?? 😬 @neilwinn @nightingalewill #car #cars #carsoftiktok #cartok #carsuk #cars247 #carsdaily #smallcar #smallcars #citycar #citycars #kia #kiauk #fiat #fiatuk #hyundai #hyundaiuk #kiapicanto #picanto #fiat500 #hyundaii10 #carjournalism #whatcar
265.6K views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
BigUpBatesy
33%
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33%
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29%
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28%
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27%
The Mysterious Bookcase
25%
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Frequently asked questions
How much does What Car? charge for a sponsorship?
What Car? hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact What Car? for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify What Car?, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does What Car? have?
What Car? has 19,215 followers on TikTok.
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