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Whatnot

Whatnot

🔄 Data last refreshed 1 hour ago
🤝

Make a deal with Whatnot

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Every booking is a normal escrow-protected deal.

Followers
209.5K
Total likes
2.8M
Videos
829
Following
195
🎁 Free analysisfor Whatnot

Known for

📊 Engagement & reach

Engagement rate · Building
1.6%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
3.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
4.9K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
5.7 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
1.1K×
Follows just 195 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Whatnot's TikTok.

@whatnot

💡 Facts

👁️Averages 4.9K views per stream.
📤Posts about 6.4× per week.
💬1.6% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 49% Female 51%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

🕵️ Fake follower check

Estimated
38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~2.4% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.6% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Whatnot's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify

About

The Live Shopping Marketplace—shop, sell, & connect around the things you love.

📸 Gallery

Recent content

Replying to @selahfronda Labubus went Labyebye! ✌️ #labubuthemonsters #labubus #labubu #labubumacarons
1.2K views · 13 hours ago
Who should we do next?? #onepiece #pokemon
3.9K views · 4 days ago
Hey LA, meet us on the stoop! Stop by FX’s Adults Stoop Sale powered by @Whatnot at @melrosetradingpost to shop vintage fashion pieces inspired by the show from Whatnot sellers IRL or live on the app! All attendees will be required to pay the Melrose Trading Post entry fee. Tickets are available on their website with fees ($6 + $2.25 = $8.25) as well as $6 cash tickets at entrance. More details at melrosetradingpost.org/tickets Sunday, August 23rd Melrose Trading Post | Booth B108 & B109 10am –
1.6K views · 5 days ago
Who should we do next? #pokemon #onepiece
1.7K views · 5 days ago
Replying to @Bad Boy Bru Yu-Gi-Oh! was NEVER supposed to be about the cards… #yugioh #yugiohtiktok #yugiohcards #tcg
17.4K views · 7 days ago
Personally excited for Squanji! #mcdonalds #spongebob #onepiece #collab
4.5K views · 8 days ago
There was a GUY in there?! #starwars #jedi #starwarsfan
7.5K views · 8 days ago
Is Wolverine gonna get lightsaber claws?! #marvel #starwars #comics #greenscreen
5.2K views · 10 days ago
The official cast of the new X-Men announced at D23! What do you think and who else do you want to see? 👀 #d23 #marvel #xmen
3.1K views · 11 days ago
Almost passed out there 😮‍💨 what should we do next? #birkin #birkinbag #hermes #history
3.1K views · 11 days ago

Frequently asked questions

How much does Whatnot charge for a sponsorship?
Whatnot hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Whatnot for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Whatnot, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Whatnot have?
Whatnot has 209,469 followers on TikTok.

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