🤝
Make a deal with Woolworths_au
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
210.7K
Total likes
4.61M
Videos
577
Following
63
💰 Suggested sponsorship rate
$157 – $256 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Woolworths_au
Known for
📊 Engagement & reach
Engagement rate · Average
3.79%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
8K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
7.9K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
1.6 / week
A more selective poster — each video gets room to breathe.
Follower / following
3.3K×
Follows just 63 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 7.9K views per stream.
📤Posts about 1.8× per week.
💬3.79% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~3.7% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 3.79% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 44% Female 56%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands Woolworths_au's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
The official TikTok of Woolworths. The Fresh Food People 🍏
📸 Gallery
Recent content
Pack as you shop + track your spend in real time = maximum convenience. 🛒💡 Scan&Go Trolleys are now available in more Woolworths stores! Check the link in our bio to see if your local store has them, and give it a try on your next shop. 🙌 #Woolies #ScanAndGo #GroceryHack #SmartShopping #EverydayRewards
4.5K views · 2 days ago
Time to bring home movie magic... Disney OOSHIES™ are now playing ✨ With 40 to collect, get 1 free with every $30 you spend while stocks last. T&Cs apply.
11.1K views · 16 days ago
POV: You run into the icons of Woolworths Town Hall. 🔥 Gitali, Tina, and Cheryl are some of our longest-serving team members. From handling the front end to leading community charity work, they get the job done every day. 💯 #Woolworths #WooliesTeam #TownHall #WorkTok #Sydney
13.1K views · 17 days ago
Craving dessert for breakfast? 🍓🍰 You have to try this High-Protein Overnight Wheat Biscuit Cheesecake! It takes just a few minutes to prep, chills overnight, and is ready for you to grab and go in the morning. ✨ Here is everything you need to make it! 👇 🛒 INGREDIENTS: • 5 Woolworths wheat biscuits, crushed • 1 cup milk • 1 1/2 tbs maple syrup (divided) • 1 tbs white chia seeds • 2 tbs spreadable cream cheese • 2 1/2 cups Greek-style natural yoghurt • 2 tbs vanilla protein powder • 1 1/2 tbs MIL
3.7K views · 18 days ago
The lamington debate just got real. 😳 Jam vs. no jam is one thing, but White Choc Hazelnut? Let us know your unhinged lamington rules. #Woolworths #Lamington #Bakery #AussieFood #FoodTok
4.6K views · 22 days ago
Stop what you’re doing and make these. 🧀🌶️ The perfect combo of salty haloumi and spicy honey. Your guests will be obsessed! 🤤 Hot Honey Haloumi 🍯🌶️ Prep: 10 mins (+ 2 hrs chilling) | Cook: 10 mins | Serves: 6 Ingredients: 2 x 180g pkts Woolworths haloumi ½ cup plain flour ½ tsp Woolworths ground paprika 1 egg, lightly whisked 1 ½ cups Woolworths panko breadcrumbs Vegetable oil, for frying ½ cup Woolworths pure honey 1 tbs Frank’s RedHot sauce 1 tsp Woolworths dried chilli flakes Method: Crumb:
3.6K views · 1 month ago
Need a quick and easy dinner? 🍝 These hot singles are ready to mingle in your microwave! Grab a highly-rated classic and skip the cooking tonight. #Woolworths #MicrowaveMeals #QuickDinner #FoodReview
5.3K views · 1 month ago
🚨Don’t miss out on your chance to win major prizes! There’s just one week left of Big Night In. Shop three participating products and scan your @everydayrewards_au card at checkout to enter. There's over $1 million in prizes to be won. Head to the link in our bio for more info. 🔗 @Netflix Australia & NZ #Woolworths #BigNightIn #EverydayRewards #Netflix #SnackTime
3.4K views · 1 month ago
If boiling eggs feels more like a guessing game, this one’s for you. 🙌 Join our (not quite) egg-spert chef Carissa on her journey to learn to love cooking. In this episode, we’re going back to the cooking basics as she learns how to boil an egg. #Woolworths #CookingJourney #BoiledEggs #EasyBreakfast #CookingBasics
2.9K views · 1 month ago
Take a tour of the oldest Woolworths store in Australia! 🛒 Opening back in 1933, our Town Hall store in Sydney is full of history and even features a massive soup wall. Take a look inside! 🍎✨ #Woolworths #Sydney #TownHall #GroceryShopping #History
26.4K views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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