YETI✓ Add us as a preferred source on Google
🔄 Data last refreshed 2 days ago
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Make a deal with YETI
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
792.3K
Total likes
5.3M
Videos
817
Following
483
💰 Suggested sponsorship rate
$68.8K – $111.8K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor YETI
Known for
📊 Engagement & reach
Engagement rate · Building
0.81%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
6.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
3.4M
Measured across recent posts — that’s 4× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.61 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.6K×
Follows just 483 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 3.4M views per stream.
📤Posts about 0.7× per week.
💬0.81% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 47% Female 53%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~4.3× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.81% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands YETI's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
We make gear that helps you stay out longer, travel farther, and live harder.
📸 Gallery
Recent content
Meet the tailgate essentials that don’t play around. #BuiltForTheWild
14.2K views · 4 days ago
JUST DROPPED: LoadOut™ Phone Case, bringing you coverage without compromise. #BuiltForTheWild
95.5K views · 5 days ago
Ambassador Robin Van Gyn off season #BuiltForTheWild
2.3K views · 6 days ago
Get a grip on the Riverhead Collection. #BuiltForTheWild
2.5K views · 6 days ago
Make an entrance with this exclusive NFL release from the Fandom Collection #BuiltForTheWild
4.8K views · 7 days ago
Half the size of the original YETI Lowlands® Blanket, the Lowlands® Blanket Small, rolls up tight with a built-in strap for easy carry to the park or the campsite. #BuiltForTheWild @LazyTRanch
218.2K views · 11 days ago
Chef Devin Finigan of Aragosta Maine supports the community, fishermen, and farmers that make coastal Maine go. #BuiltForTheWild
3.6K views · 12 days ago
Our version of the private dining room experience is under the big sky. We’re inviting guests to join us on September 23rd for an immersive harvest dinner at Alpha and Omega Farm in Princeton, Minnesota, as part of the YETI Wild PDR Dinner series. Set among the fields at the height of late-summer harvest, guests will experience a rotating chef's table featuring seafood- and vegetable-forward courses from Karyn Tomlinson, Yia Vang, Isabel Coss, and Gustavo Romero, as well as a communal feast of w
6.2K views · 12 days ago
JUST LAUNCHED: The Riverhead Collection, the thread between land and sea. #BuiltForTheWild
16.3K views · 14 days ago
JUST LAUNCHED: Meet the Rambler® Flip Chug Bottle, the new hydrator that shields every sip and locks every drop. #BuiltForTheWild
4.3M views · 2 months ago
JUST LAUNCHED: Roadie® 8 – our newest, most compact hard cooler. #BuiltForTheWild
9.7M views · 3 months ago
If you live for it, there’s FOUR Letters for it. #BuiltForTheWild
26.9M views · 4 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Find more →Frequently asked questions
How much does YETI charge for a sponsorship?
YETI hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact YETI for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify YETI, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does YETI have?
YETI has 792,253 followers on TikTok.
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🎤 Event / appearance with YETI
Booking an event / appearance is a Pro feature. Upgrade to book YETI for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ YETI gets notified by email
- ✓ Fee held in escrow, released after the appearance
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