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Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

McSpocky™
Bluesky · 196.5K followers
Estimated rate · sponsored post
$1.1K – $1.8K
Floor $1.1K · Fair $1.4K · Premium $1.8K
Based on 196.5K followers · ~163 avg views · ≈ $7.0 per 1,000 followers

Rate by deliverable

📣
Sponsored postOne post with your link and message, clearly disclosed.
$1.3K–2Kone-time
🧵
Sponsored threadA 3–5 post storytelling thread — Bluesky rewards substance over one-liners.
$3.1K–5.1Kone-time
📌
Pinned sponsored postA sponsored post pinned to the top of my profile for the month.
$3.8K–6.1Kper month
🔗
Link-in-bio placementYour link in my bio for the month.
$1.9K–3.1Kper month
🔁
Repost packageI repost your account's posts through the month — distribution with zero content lift.
$2.5K–4.1Kper month
Starter-pack placementYour account included in my starter pack — new users follow the whole pack, so this drives followers for as long as it lasts.
$2.5K–4.1Kper month
🎁
Giveaway postYou supply the prize — I run the giveaway post and pick winners.
$1K–1.6Kone-time
📦
Product seeding / honest reviewSend me your product — I post a disclosed, honest take. Authenticity is the ad here.
$1.5K–2.5Kone-time
3-post campaign$3.7K
Monthly (4 posts)$4.4K
+ Usage rights+30–50%
💬 Got a quote? Check if it's fair
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Is this you? Claim your profile to set your own rates and get booked with escrow. ✓ Claim & set my rate

A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.