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Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

Scott Galloway

Bluesky · 238.2K followers

Estimated rate · sponsored post

$1.3K – $2.2K

Floor $1.3K · Fair $1.7K · Premium $2.2K

Based on 238.2K followers · ~214 avg views · ≈ $7.0 per 1,000 followers

Rate by deliverable

📣

Sponsored postOne post with your link and message, clearly disclosed.

$1.5K–2.5Kone-time

🧵

Sponsored threadA 3–5 post storytelling thread — Bluesky rewards substance over one-liners.

$3.8K–6.2Kone-time

📌

Pinned sponsored postA sponsored post pinned to the top of my profile for the month.

$4.6K–7.4Kper month

🔗

Link-in-bio placementYour link in my bio for the month.

$2.3K–3.7Kper month

🔁

Repost packageI repost your account's posts through the month — distribution with zero content lift.

$3.1K–5Kper month

⭐

Starter-pack placementYour account included in my starter pack — new users follow the whole pack, so this drives followers for as long as it lasts.

$3.1K–5Kper month

🎁

Giveaway postYou supply the prize — I run the giveaway post and pick winners.

$1.2K–2Kone-time

📦

Product seeding / honest reviewSend me your product — I post a disclosed, honest take. Authenticity is the ad here.

$1.8K–3Kone-time

3-post campaign$4.5K

Monthly (4 posts)$5.3K

+ Usage rights+30–50%

💬 Got a quote? Check if it's fair

Is this you? Claim your profile to set your own rates and get booked with escrow. ✓ Claim & set my rate

A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Platform Followers / subscribers Engagement rate % (optional)

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

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Fake Follower Checker

Estimate a creator's real-audience % and bot risk.

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Engagement Rate Calculator

Benchmark engagement against size and platform.

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Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.