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Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

Woketopus

Substack · 545K subscribers

Estimated rate · sponsored post

$4.6K – $7.4K

Floor $4.6K · Fair $5.7K · Premium $7.4K

Based on 545K subscribers · ≈ $11 per 1,000 subscribers

Rate by deliverable

📣

Sponsored placementThe primary sponsor slot at the top of a regular issue — your message in front of an engaged, opted-in inbox.

$4.6K–7.4Kone-time

📝

Sponsored post (editorial)A full post written in my voice featuring your product — newsletter readers trust the writer, so native beats a banner.

$8.2K–13.4Kone-time

📧

Dedicated sendA whole solo email to my list about you — the entire inbox moment is yours. My highest-impact slot.

$11.9K–19.3Kone-time

🔖

Classified / footer adA short text ad in the footer of an issue — the affordable entry point that still reaches the whole list.

$1.4K–2.2Kone-time

📦

Package / presenting sponsorRecurring placements across several issues — "brought to you by YourBrand" for the month. Familiarity compounds.

$13.7K–22.3Kper month

⭐

Paid recommendationI recommend your newsletter or product to my subscribers via Substack's recommendation network — a warm intro that converts to signups far better than a social shout.

$5.5K–8.9Kone-time

🎙️

Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listeners.

$6.9K–11.2Kone-time

🔗

Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is a placement retainer; you set a commission (paid via your affiliate program) on the sales it drives.

$2.3K–3.7Kper month

3-post campaign$15.5K

Monthly (4 posts)$18.3K

+ Usage rights+30–50%

💬 Got a quote? Check if it's fair

Is this you? Claim your profile to set your own rates and get booked with escrow. ✓ Claim & set my rate

A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Platform Followers / subscribers Engagement rate % (optional)

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

🕵️

Fake Follower Checker

Estimate a creator's real-audience % and bot risk.

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Engagement Rate Calculator

Benchmark engagement against size and platform.

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Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.