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Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

void
TikTok · 94.6K followers
Estimated rate · sponsored post
$433 – $703
Floor $433 · Fair $541 · Premium $703
Based on 94.6K followers · 11.34% engagement · ~21.6K avg views · ≈ $5.7 per 1,000 followers

Rate by deliverable

🎬
Sponsored video (dedicated)A full branded TikTok built around your product.
$433–703one-time
📢
Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your account — native paid reach.
$194–316per month
📦
Series package (3+ videos)A branded video across several posts at a package rate.
$1.1K–1.8Kone-time
🎁
Product seeding / honest reviewSend me your product — I post a genuine take.
$260–423one-time
🎵
Branded sound / hashtagA video using your branded sound or hashtag challenge — drives a UGC wave.
$346–563one-time
🔁
Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign.
$217–352one-time
🔗
Bio link placementYour link in my bio for the month — TikTok allows only one, so it's prime.
$650–1.1Kper month
📡
LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great for live shopping.
$303–493one-time
3-post campaign$1.5K
Monthly (4 posts)$1.7K
+ Usage rights+30–50%
💬 Got a quote? Check if it's fair
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Is this you? Claim your profile to set your own rates and get booked with escrow. ✓ Claim & set my rate

A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.