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Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

Sam Cornforth

YouTube · 481K subscribers

Estimated rate · sponsored post

$25.4K – $41.3K

Floor $25.4K · Fair $31.7K · Premium $41.3K

Based on 481K subscribers · 2.15% engagement · ~3.21M avg views · ≈ $66 per 1,000 subscribers

Rate by deliverable

🎬

Integrated segment (60–90s)A 60–90 second integration inside a regular video — the classic YouTube sponsorship.

$25.4K–41.3Kone-time

⭐

Dedicated videoThe entire video is about your product — review, challenge or story built around it.

$69.8K–113.5Kone-time

⏱️

Pre-roll mention (~30s)A quick shoutout in the first minute of a video — the affordable entry point.

$11.4K–18.6Kone-time

📱

Sponsored ShortA dedicated Short made for your brand — native, fast, shareable.

$8.9K–14.4Kone-time

🔗

Description link + pinned commentYour link in the description and a pinned comment on every new upload for the month.

$15.4K–25Kper month

📢

UGC licensing / whitelistingLicense my content for YOUR ad account — run my video or cutdowns as paid ads.

$10.2K–16.5Kper month

📦

Series sponsorship (3+ videos)An integration in each of several videos — a package rate across the series.

$64.8K–105.2Kone-time

🎤

Guest appearanceI join your video, podcast or event as a guest, co-host or interviewee.

$22.9K–37.1Kone-time

3-post campaign$85.7K

Monthly (4 posts)$101.6K

+ Usage rights+30–50%

💬 Got a quote? Check if it's fair

Is this you? Claim your profile to set your own rates and get booked with escrow. ✓ Claim & set my rate

A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Platform Followers / subscribers Engagement rate % (optional)

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

🕵️

Fake Follower Checker

Estimate a creator's real-audience % and bot risk.

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Engagement Rate Calculator

Benchmark engagement against size and platform.

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Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.