✦ Free tool · no login

Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

TechUtopia

YouTube · 1.4M subscribers

Estimated rate · sponsored post

$1.3K – $2K

Floor $1.3K · Fair $1.6K · Premium $2K

Based on 1.4M subscribers · ≈ $1.1 per 1,000 subscribers

Rate by deliverable

🎬

Integrated segment (60–90s)A 60–90 second integration inside a regular video — the classic YouTube sponsorship.

$1.3K–2Kone-time

⭐

Dedicated videoThe entire video is about your product — review, challenge or story built around it.

$3.5K–5.6Kone-time

⏱️

Pre-roll mention (~30s)A quick shoutout in the first minute of a video — the affordable entry point.

$566–920one-time

🔗

Description link + pinned commentYour link in the description and a pinned comment on every new upload for the month.

$1K–1.6Kper month

📢

UGC licensing / whitelistingLicense my content for YOUR ad account — run my video or cutdowns as paid ads.

$503–818per month

📦

Series sponsorship (3+ videos)An integration in each of several videos — a package rate across the series.

$3.2K–5.2Kone-time

🎤

Guest appearanceI join your video, podcast or event as a guest, co-host or interviewee.

$1.1K–1.8Kone-time

3-post campaign$4.2K

Monthly (4 posts)$5K

+ Usage rights+30–50%

💬 Got a quote? Check if it's fair

Is this you? Claim your profile to set your own rates and get booked with escrow. ✓ Claim & set my rate

A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Platform Followers / subscribers Engagement rate % (optional)

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

🕵️

Fake Follower Checker

Estimate a creator's real-audience % and bot risk.

Open → 📊

Engagement Rate Calculator

Benchmark engagement against size and platform.

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Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.