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3.22M influencer listings 🏢44.3K sponsor listings 🌍62.63B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋1.21M Bluesky creators 🎙️783.6K podcast creators 🟣749.6K Twitch creators 🐘151.3K Mastodon creators 🥊84.6K Kick creators ▶️78.5K YouTube creators 𝕏54.7K X creators ✈️52.5K Telegram creators 🎵25.2K TikTok creators 📈20.4K Pinterest creators 🎮5.8K Discord creators 🎬3.7K Rumble creators 📈1.7K Substack creators 🧵1.4K Threads creators 3.22M influencer listings 🏢44.3K sponsor listings 🌍62.63B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋1.21M Bluesky creators 🎙️783.6K podcast creators 🟣749.6K Twitch creators 🐘151.3K Mastodon creators 🥊84.6K Kick creators ▶️78.5K YouTube creators 𝕏54.7K X creators ✈️52.5K Telegram creators 🎵25.2K TikTok creators 📈20.4K Pinterest creators 🎮5.8K Discord creators 🎬3.7K Rumble creators 📈1.7K Substack creators 🧵1.4K Threads creators
✦ Free tool · no login

Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

Web Development Tutorials
YouTube · 1.8K subscribers
Estimated rate · sponsored post
$95 – $154
Floor $95 · Fair $119 · Premium $154
Based on 1.8K subscribers · 2.74% engagement · ~10.2K avg views · ≈ $66 per 1,000 subscribers

Rate by deliverable

🎬
Integrated segment (60–90s)A 60–90 second integration inside a regular video — the classic YouTube sponsorship.
$95–155one-time
Dedicated videoThe entire video is about your product — review, challenge or story built around it.
$262–425one-time
⏱️
Pre-roll mention (~30s)A quick shoutout in the first minute of a video — the affordable entry point.
$43–70one-time
🔗
Description link + pinned commentYour link in the description and a pinned comment on every new upload for the month.
$16–26per month
📢
UGC licensing / whitelistingLicense my content for YOUR ad account — run my video or cutdowns as paid ads.
$38–62per month
📦
Series sponsorship (3+ videos)An integration in each of several videos — a package rate across the series.
$242–394one-time
🎤
Guest appearanceI join your video, podcast or event as a guest, co-host or interviewee.
$86–139one-time
3-post campaign$321
Monthly (4 posts)$381
+ Usage rights+30–50%
💬 Got a quote? Check if it's fair
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Is this you? Claim your profile to set your own rates and get booked with escrow. ✓ Claim & set my rate

A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.