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Make a deal with John Burn-Murdoch
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
475.3K
Posts
66K
Following
6.2K
Account age
17 yrs
💰 Suggested sponsorship rate
$2.7K – $4.3K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor John Burn-Murdoch
Known for
27.5M views
NEW: an ideological divide is emerging between young men and women in many countries around the world.
I think this one of the most important social trends unfolding today, and provides the answer to several puzzles.
14.2M views
NEW: I’m not sure people fully appreciate how dire the US life expectancy / mortality situation has got.
My column: https://t.co/dBIhT9eZLv
And some utterly damning charts.
1) at *every* point on the income distribution, Americans live shorter lives than the English.
8.7M views
NEW: conservatives have a Millennials problem.
In both UK & US, it’s not just that Millennials aren’t voting conservative because they’re young.
Every previous generation grew more conservative with age, but Millennials are not playing ball.
My column: https://t.co/MyIKv5sZ4o
5.9M views
NEW: last week a group of US hardline conservatives brought the National Conservatism conference to London. It fell completely flat. Why?
Because Britain and America are completely different societies.
Key chart: UK Cons are *way* more liberal than US Reps on ~every measure.
📊 Post performance
4.5M
Avg views / post
9.5×
Reach vs followers
Jun 2009
On X since
🔥 Top post: NEW: an ideological divide is emerging between young men and wom · 27.5M views
📊 Activity & format
Posting cadence
0.06 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 2 video · 14 image · 2 text.
Follower / following
77×
Follows 6.2K back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.
Recent posts
View on X ↗
🔥 Top post
NEW: an ideological divide is emerging between young men and women in many countries around the world.
I think this one of the most important social trends unfolding today, and provides the answer to several puzzles.
NEW 🧵
A quick thread of charts showing how Trump’s economic agenda is going so far:
1) Trump has had the same impact on economic uncertainty as a global pandemic.
NEW 🧵: Is human intelligence starting to decline?
Recent results from major international tests show that the average person’s capacity to process information, use reasoning and solve novel problems has been falling since around the mid 2…
NEW: we may have passed peak obesity 🎉📈📉🙏
In what might be one of the most significant trends I have ever charted, the US obesity rate fell last year.
I just can’t get past Labour winning 65% of seats off 34% of the vote.
Absolutely wild mismatch between the headline result and, well, everything else.
Britain is now a multi-party system, and first-past-the-post can’t cope.
NEW: last week a group of US hardline conservatives brought the National Conservatism conference to London. It fell completely flat. Why?
Because Britain and America are completely different societies.
Key chart: UK Cons are *way* more l…
NEW: I’m not sure people fully appreciate how dire the US life expectancy / mortality situation has got.
My column: https://t.co/dBIhT9eZLv
And some utterly damning charts.
1) at *every* point on the income distribution, Americans live …
NEW: conservatives have a Millennials problem.
In both UK & US, it’s not just that Millennials aren’t voting conservative because they’re young.
Every previous generation grew more conservative with age, but Millennials are not playi…
NEW: income inequality in US & UK is so wide that while the richest are very well off, the poorest have a worse standard of living than the poorest in countries like Slovenia https://t.co/gtHvhNsnuT
Essentially, US & UK are poor s…
NEW: I’m not sure people appreciate quite how bad the Covid situation is in Hong Kong, nor what might be around the corner.
First, an astonishing chart.
After keeping Covid at bay for two years, Omicron has hit HK and New Zealand, but th…
NEW: for the first time in the pandemic, a Covid infection now carries less mortality risk than a flu infection in England, the result of widespread immunity and the emergence of a less virulent variant in Omicron.
Our story: https://t.co…
Five quick tweets on the new variant B.1.1.529
Caveat first: data here is *very* preliminary, so everything could change. Nonetheless, better safe than sorry.
1) Based on the data we have, this variant is out-competing others *far* faste…
💡 Facts
🗓️Joined X in 2009 — 17 years ago.
👁️Averages 4.5M views per post.
📤Posts about 0.1× per week.
💬6.44% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🕵️ Fake follower check
Estimated83/100
Excellent
Credibility score
93%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 93% real, active audience · Low fake-follower risk.
- Strong engagement (~9.5× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (17+ years old).
- 6.44% engagement — below the ~14.4% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Columnist and chief data reporter @FinancialTimes | Stories, stats & scatterplots | Senior fellow @LSEdataScience |
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Nicholas Kristof
18%
FT Economics
18%
allAfrica.com
18%
gabriel conte
17%
Paul Saladino, MD
16%
Oceana
12%
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