Think with Google

X @thinkwithgoogle

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Followers

319K

Posts

13.2K

Following

581

Account age

15 yrs

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🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Fashion and luxury have historically been resistant to generative AI – until now 👗✨

When Power Digital Marketing joined Google’s Creative Lighthouse program, they partnered with LoveShackFancy to test the boundaries of generative creative. Instead of forcing tech onto the

2.4K views Fashion and luxury have historically been resistant to generative AI – until now 👗✨ When Power Digital Marketing joined Google’s Creative Lighthouse program, they partnered with LoveShackFancy to test the boundaries of generative creative. Instead of forcing tech onto the

Is your marketing team chasing maximum efficiency or maximum impact?

We sat down with effectiveness expert @BinetLes to unpack the dangerous illusion of efficiency-first marketing, and here’s what he said:

Mathematically, efficiency peaks at zero spending.

🛑 The Paradox:

2.4K views Is your marketing team chasing maximum efficiency or maximum impact? We sat down with effectiveness expert @BinetLes to unpack the dangerous illusion of efficiency-first marketing, and here’s what he said: Mathematically, efficiency peaks at zero spending. 🛑 The Paradox:

How did @ExpediaGroup boost creative effectiveness by 800%? By using Google AI as a "creative sidekick" to generate 800 personalized asset versions a day.

Future-proof your creative engine for the agentic era. See how Expedia did it 👇 #CannesLions2026

2.1K views How did @ExpediaGroup boost creative effectiveness by 800%? By using Google AI as a "creative sidekick" to generate 800 personalized asset versions a day. Future-proof your creative engine for the agentic era. See how Expedia did it 👇 #CannesLions2026

1.9K views Change sucks. But irrelevance is even worse. In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with futurist, CMO advisor and former @PublicisGroupe Chief Growth Officer @rishad to discuss how to navigate the AI transformation age without losing your soul — or

📊 Post performance

1.7K

Avg views / post

0.5%

Reach vs followers

Mar 2011

On X since

🔥 Top post: Fashion and luxury have historically been resistant to generativ · 2.4K views

📊 Activity & format

Posting cadence

4.3 / week

Posts several times a week.

Content mix

Mostly video

Recent: 7 video · 7 image · 0 text.

Follower / following

549×

Follows 581 back. A strong ratio — an audience that follows them, not a follow-for-follow network.

Recent posts

View on X ↗

▶ 🔥 Top post Fashion and luxury have historically been resistant to generative AI – until now 👗✨ When Power Digital Marketing joined Google’s Creative Lighthouse program, they partnered with LoveShackFancy to test the boundaries of generative creative. Instead of forcing tech onto the 2.4K❤ 1🔁 1

Change sucks. But irrelevance is even worse. In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with futurist, CMO advisor and former @PublicisGroupe Chief Growth Officer @rishad to discuss how to navigate the AI transforma… 1.9K❤ 2🔁 3

▶ Is your marketing team chasing maximum efficiency or maximum impact? We sat down with effectiveness expert @BinetLes to unpack the dangerous illusion of efficiency-first marketing, and here’s what he said: Mathematically, efficiency pea… 2.4K

Don't overhaul your Search playbook. The most effective strategy for AI search is often the one you’ve already built. New methods like GEO don't replace your existing approach - they reward it, because Google's AI features run on the exac… 1.1K❤ 1

What does it take to lead marketing through more than two decades of constant change? For Google CMO @LorraineTwohill, it starts with knowing the customer, challenging assumptions, and making sure marketing has a voice in the products bei… 1.4K❤ 1🔁 1

“Creativity should be hard. Making creativity easy is exactly what leads to AI slop.” We sat down with @GoogleDeepMind Senior Research Director @douglas_eck at #CannesLions2026 to discuss the rapid evolution of generative AI. He shares … 1.6K

▶ How did @ExpediaGroup boost creative effectiveness by 800%? By using Google AI as a "creative sidekick" to generate 800 personalized asset versions a day. Future-proof your creative engine for the agentic era. See how Expedia did it 👇 #Ca… 2.1K❤ 4

▶ The Gen Z brand loyalty trap: Why focusing only on the next generation is a marketing mistake. 🚨 We sat down with marketing effectiveness expert Les Binet to unpack why treating youth-centric marketing as a long-term retention strategy is… 1.7K❤ 1

What can CMOs learn from creators selling out 4,000+ movie theaters on less than $10M budgets? Creators have cracked the code on high-trust storytelling, building hyper-loyal audiences that show up when called to action. With @JoshuaSpani… 1.5K❤ 2🔁 2

Can you turn a viral scroll into a checkout counter spike? 💄 @elfcosmetics did. By swapping the traditional corporate megaphone for a "social-in" strategy, the brand supercharged its latest launch with a +23% lift in conversions. 📈 Disc… 1.7K❤ 1🔁 1

▶ 𝐀𝐈 𝐢𝐬𝐧'𝐭 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐈𝐭'𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐛𝐚𝐬𝐞𝐥𝐢𝐧𝐞. As marketers, these are the words we hear over and over: AI, agentic, and automation. But here’s the reality: the win won't come from adopting the tools – it’ll come from how uniquely you apply … 1.7K❤ 1🔁 1

▶ What if every routine customer journey could become a personalized, high-fidelity media channel? 🚗✨ By weaving together Google's full-stack AI technology, SpecialGuest and @Lyft transformed a standard Lyft ride into a localized, real-time… 1.1K❤ 5🔁 1

💡 Facts

🗓️Joined X in 2011 — 15 years ago.

👁️Averages 1.7K views per post.

📤Posts about 4.3× per week.

💬0% engagement rate.

🏅Earned the 100K Followers for passing 100K followers.

🕵️ Fake follower check

Estimated

37/100

Low Credibility score

66%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 66% real, active audience · Medium fake-follower risk.
Low engagement (~0.5% of followers engage each post) — a sign of an inflated or inactive audience.
Organic base — far more followers than accounts it follows.
Established account (15+ years old).
0% engagement — below the ~14.4% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from @Google and @YouTube.

📸 Gallery

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

余市セーヤ@酒カスヤニカスVtuber 18%

Rajiv Pratap Rudy 18%

Dane 16%

RPN Singh 16%

CristianoXtra 15%

Vimeo 14%

More like this

余市セーヤ@酒カスヤニカスVtuber ✓

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