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Make a deal with Catherine Russell
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Followers
1.57M
Posts
9.2K
Following
540
Account age
8 yrs
💰 Suggested sponsorship rate
$8.8K – $14.3K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Catherine Russell
Known for
48.7K views
Strengthened routine immunization in Nigeria is one of the most effective investments to protect children from diseases like polio.
Nigeria has proven that polio can be defeated. UNICEF is committed to supporting the Government and communities to go the last mile to #EndPolio.
39.8K views
In Sokoto, northern #Nigeria, I saw how government and community efforts are helping vulnerable children stay healthy, learn and grow up protected-proof that investing in children transforms lives.
26K views
In Sokoto, northern #Nigeria, I met mothers at a health facility where government health workers, supported by UNICEF and partners, deliver vaccines and life-saving nutrition services.
Every mother shares the same hope: for her children to survive, to be healthy, and educated.
20.9K views
The UN Humanitarian Air Services are a lifeline for children and communities in crisis—delivering essential aid where it's needed most, including in northern Nigeria.
Thank you to the donors who keep this critical lifeline moving, and to @WFP_UNHAS for making it possible.
📊 Post performance
24K
Avg views / post
1.5%
Reach vs followers
Jan 2018
On X since
🔥 Top post: Strengthened routine immunization in Nigeria is one of the most · 48.7K views
📊 Activity & format
Posting cadence
6 / week
Posts several times a week.
Content mix
Mostly text
Recent: 1 video · 4 image · 7 text.
Follower / following
2.9K×
Follows 540 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on X ↗
🔥 Top post
Strengthened routine immunization in Nigeria is one of the most effective investments to protect children from diseases like polio.
Nigeria has proven that polio can be defeated. UNICEF is committed to supporting the Government and communities to go the last mile to #EndPolio.
Breastfeeding provides infants and young children with essential nutrition, increased immunity, and supports cognitive development.
This #WorldBreastfeedingWeek, UNICEF and WHO call for increased investment in proven breastfeeding progra…
UNICEF is the world’s largest procurer of Ready-to-Use Therapeutic Food to treat severely malnourished children.
Last year alone, we reached 9M children. With more resources and access we can reach every child in need.
More here on 30 …
Excellent discussion at the World Bank with @Paschald and @MamtaMurthi.
Looking forward to working together to strengthen investments for future growth, jobs and opportunities for young people.
Grateful for the continued collaboration.
Across Sudan, children continue to bear the brunt of more than three years of conflict.
Children must always be protected.
On the field and in communities, women are driving the fight to #EndPolio in Africa.
Ahead of the Women’s Africa Cup of Nations, women football stars are joining the #KickOutPolio campaign.
Learn more here👇
▶
In Sokoto, northern #Nigeria, I saw how government and community efforts are helping vulnerable children stay healthy, learn and grow up protected-proof that investing in children transforms lives.
In Sokoto, northern #Nigeria, I met mothers at a health facility where government health workers, supported by UNICEF and partners, deliver vaccines and life-saving nutrition services.
Every mother shares the same hope: for her children…
Every child deserves the chance to grow and develop to their full potential.
This starts with access to nutritious, affordable food.
Food, health, education and social protection must go hand in hand to protect the most vulnerable from…
The UN Humanitarian Air Services are a lifeline for children and communities in crisis—delivering essential aid where it's needed most, including in northern Nigeria.
Thank you to the donors who keep this critical lifeline moving, and to…
Everywhere I went in Nigeria, I saw the strength, ambition and potential of children and youth.
Nigeria’s future will be shaped by the choices made for children today.👇
Excellent meeting with the Vice President of Nigeria Kashim Shettima Mustapha.
UNICEF is committed to continue our strong partnership.
Nigeria can be a positive example for shaping new models for investment in services and economic gro…
▶
In Sokoto, northern #Nigeria, I saw how government and community efforts are helping vulnerable children stay healthy, learn and grow up protected-proof that investing in children transforms lives.
In Sokoto, northern #Nigeria, I met mothers at a health facility where government health workers, supported by UNICEF and partners, deliver vaccines and life-saving nutrition services.
Every mother shares the same hope: for her children…
Every child deserves the chance to grow and develop to their full potential.
This starts with access to nutritious, affordable food.
Food, health, education and social protection must go hand in hand to protect the most vulnerable from…
The UN Humanitarian Air Services are a lifeline for children and communities in crisis—delivering essential aid where it's needed most, including in northern Nigeria.
Thank you to the donors who keep this critical lifeline moving, and to…
Everywhere I went in Nigeria, I saw the strength, ambition and potential of children and youth.
Nigeria’s future will be shaped by the choices made for children today.👇
Excellent meeting with the Vice President of Nigeria Kashim Shettima Mustapha.
UNICEF is committed to continue our strong partnership.
Nigeria can be a positive example for shaping new models for investment in services and economic gro…
💡 Facts
🗓️Joined X in 2018 — 8 years ago.
👁️Averages 24K views per post.
📤Posts about 6× per week.
💬0.01% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
🛡️ Audience credibility
37/100
Low
Credibility score
66%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 66% real, active audience · Medium fake-follower risk.
- Low engagement (~1.5% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Established account (8+ years old).
- 0.01% engagement — below the ~10.8% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
The official account of @UNICEF Executive Director Catherine Russell — a champion #ForEveryChild, everywhere.
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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17%
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15%
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15%
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15%
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