Variety✓

X @variety

⚔ Compare ☆ Watch Own this channel?

🔄 Data last refreshed 17 hours ago

🤝

Make a deal with Variety

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Followers

3.62M

Posts

564.6K

Following

204.3K

Account age

17 yrs

🧰 Free analysis for Variety

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

Known for

This week's cover story:

Travis Scott's Hollywood Odyssey: The Rapper on Acting for Christopher Nolan, His New Paramount Deal and Never Winning a Grammy

https://t.co/AU0DStex8u

89.2K views This week's cover story: Travis Scott's Hollywood Odyssey: The Rapper on Acting for Christopher Nolan, His New Paramount Deal and Never Winning a Grammy https://t.co/AU0DStex8u

Superhero fatigue is no match for Peter Parker as #SpiderManBrandNewDay could score one of the biggest opening weekends ever.

• Estimates are ranging from $260 million to $280 million from 4,300 North American theaters, which means it’s tracking to land one of the biggest

40.7K views Superhero fatigue is no match for Peter Parker as #SpiderManBrandNewDay could score one of the biggest opening weekends ever. • Estimates are ranging from $260 million to $280 million from 4,300 North American theaters, which means it’s tracking to land one of the biggest

Emmy Rossum recalls meeting her dying grandmother for the first time, an experience that inspired a personal detail in Hulu's "Furious":

“[My dad] called me as he sometimes did — I had only met him a couple times — and he told me that his mother, who I had never met, was at the

22K views Emmy Rossum recalls meeting her dying grandmother for the first time, an experience that inspired a personal detail in Hulu's "Furious": “[My dad] called me as he sometimes did — I had only met him a couple times — and he told me that his mother, who I had never met, was at the

Willie Nelson has spoken out against the construction of data centers across America, encouraging citizens to fight the proliferation of facilities that "only destroy the environment around them":

“The last thing we need is a loud, water thieving, light polluting, data center

20.4K views Willie Nelson has spoken out against the construction of data centers across America, encouraging citizens to fight the proliferation of facilities that "only destroy the environment around them": “The last thing we need is a loud, water thieving, light polluting, data center

📊 Post performance

12.2K

Avg views / post

0.3%

Reach vs followers

Nov 2008

On X since

🔥 Top post: This week's cover story: Travis Scott's Hollywood Odyssey: The · 89.2K views

📊 Activity & format

Posting cadence

19.8 / week

Posts daily — consistently active for a campaign window.

Content mix

Mostly text

Recent: 1 video · 6 image · 11 text.

Follower / following

18×

Follows 204.3K back. A strong ratio — an audience that follows them, not a follow-for-follow network.

Verification

✓ X Premium

A paid X Premium (Blue) verified account.

Recent posts

View on X ↗

🔥 Top post This week's cover story: Travis Scott's Hollywood Odyssey: The Rapper on Acting for Christopher Nolan, His New Paramount Deal and Never Winning a Grammy https://t.co/AU0DStex8u 89.2K❤ 191🔁 83

‘The Gilded Age’ Star Ben Ahlers and Wesley Taylor Wrap Workplace Satire Short ‘Movin’ On Up’ (EXCLUSIVE) 7K❤ 8🔁 7

Mary Beth Barone calls male comedians "some of the worst people that we have" and says the internet has given more women opportunities in the comedy space: "What’s great is it’s made comedy more democratic, because people can start with … 10.3K❤ 33🔁 14

Hollywood powerbroker Ari Emanuel rallied to the defense of his friend and business associate David Ellison, claiming that the state attorneys general trying to block Paramount’s Warner Bros. Discovery deal are threatening to “destroy” com… 15.9K❤ 38🔁 29 On-Set Visual Effects Workers on 'Star Wars' Productions Join IATSE 8.5K❤ 12🔁 9 Ari Emanuel Blasts States’ ‘Trash’ Lawsuit Aimed at Blocking Paramount-Warner Bros. Merger, Claims It Threatens to ‘Destroy’ Competition 10.6K❤ 16🔁 14

▶ Zendaya delivered one iconic look after another throughout the global #SpiderManBrandNewDay press tour 🕷️❤️ 9.2K❤ 58🔁 21

Willie Nelson has spoken out against the construction of data centers across America, encouraging citizens to fight the proliferation of facilities that "only destroy the environment around them": “The last thing we need is a loud, water… 20.4K❤ 354🔁 120 Willie Nelson Urges Americans to Fight the Construction of Data Centers: They 'Only Destroy the Environment Around Them' 24.5K❤ 872🔁 218

Emmy Rossum recalls meeting her dying grandmother for the first time, an experience that inspired a personal detail in Hulu's "Furious": “[My dad] called me as he sometimes did — I had only met him a couple times — and he told me that his… 22K❤ 100🔁 17 Byron Allen's Freestyle Digital Media Picks Up Jeff Ryan's Golf Crime Comedy 'Mooch' - Film News in Brief 11K❤ 7🔁 8 Hollywood Foreign Press Association Sues Penske Media Corporation Over Golden Globes Purchase 12.4K❤ 19🔁 13 Boost Mobile Is Making First Phones More Affordable for Back-to-School Season 10.5K❤ 9🔁 5

💡 Facts

🗓️Joined X in 2008 — 17 years ago.

👁️Averages 12.2K views per post.

📤Posts about 19.8× per week.

💬0.01% engagement rate.

🏅Earned the 1M Followers for passing 1M followers.

🛡️ Audience credibility

46/100

Fair Credibility score

69%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 69% real, active audience · Medium fake-follower risk.
Low engagement (~0.3% of followers engage each post) — a sign of an inflated or inactive audience.
Organic base — far more followers than accounts it follows.
Verified account.
Established account (17+ years old).
0.01% engagement — below the ~10.8% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.