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⭐6.7M influencer listings 🏢78K sponsor listings 🌍92.2B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.9M Bluesky creators 🎙️1.3M podcast creators 🟣1.1M Twitch creators 📈385.4K Pinterest creators 🥊211.4K Kick creators 𝕏201.8K X creators 🐘200.5K Mastodon creators 113.7K YouTube creators 🎵91.6K TikTok creators ✈️84K Telegram creators 🎮11.5K Discord creators 🎬4.6K Rumble creators 📈3.8K Substack creators 🧵2.7K Threads creators ⭐6.7M influencer listings 🏢78K sponsor listings 🌍92.2B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.9M Bluesky creators 🎙️1.3M podcast creators 🟣1.1M Twitch creators 📈385.4K Pinterest creators 🥊211.4K Kick creators 𝕏201.8K X creators 🐘200.5K Mastodon creators 113.7K YouTube creators 🎵91.6K TikTok creators ✈️84K Telegram creators 🎮11.5K Discord creators 🎬4.6K Rumble creators 📈3.8K Substack creators 🧵2.7K Threads creators
Variety

Variety✓ Add us as a preferred source on Google

X @variety
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🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored postOne tweet with your link and creative. $29,367→ 🧵Sponsored threadA multi-tweet thread — X rewards long-form, threads out-reac… $73,418→ 🎬Sponsored video postA dedicated video tweet — X pushes video hard, so it gets pr… $41,114→ 📌Pinned postA sponsored post pinned to the top of my profile for the mon… $88,101/mo→ 📍Post + pin comboA sponsored post that also stays pinned for a set number of … $46,987→ 🔁Repost / quote-tweet packageI repost or quote-tweet your posts through the month — distr… $58,734/mo→ 🔗Bio link placementYour link in my bio for the month — X allows only one, so it… $44,051/mo→ 🎙️X Spaces appearance / hostI host or feature you in an X Space (live audio) — a branded… $58,734→ 🤝Cross-promo / mutual shoutoutWe shout each other out — a value swap between accounts. Swap→ 🎬UGC HireBranded content for your own channels & ads from $12,848→ 🎙️Podcast guest spotInvite Variety onto your podcast (~45 min, remote) $12,848→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $1,500/hr→

Every booking is a normal escrow-protected deal.

Followers
3.7M
Posts
565.6K
Following
204.2K
Account age
17 yrs
🎁 Free analysisfor Variety
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

This week's cover story: Travis Scott's Hollywood Odyssey: The Rapper on Acting for Christopher Nolan, His New Paramount Deal and Never Winning a Grammy https://t.co/AU0DStex8u 89.2K views This week's cover story: Travis Scott's Hollywood Odyssey: The Rapper on Acting for Christopher Nolan, His New Paramount Deal and Never Winning a Grammy https://t.co/AU0DStex8u Superhero fatigue is no match for Peter Parker as #SpiderManBrandNewDay could score one of the biggest opening weekends ever. • Estimates are ranging from $260 million to $280 million from 4,300 North American theaters, which means it’s tracking to land one of the biggest 40.7K views Superhero fatigue is no match for Peter Parker as #SpiderManBrandNewDay could score one of the biggest opening weekends ever. • Estimates are ranging from $260 million to $280 million from 4,300 North American theaters, which means it’s tracking to land one of the biggest Emmy Rossum recalls meeting her dying grandmother for the first time, an experience that inspired a personal detail in Hulu's "Furious": “[My dad] called me as he sometimes did — I had only met him a couple times — and he told me that his mother, who I had never met, was at the 22K views Emmy Rossum recalls meeting her dying grandmother for the first time, an experience that inspired a personal detail in Hulu's "Furious": “[My dad] called me as he sometimes did — I had only met him a couple times — and he told me that his mother, who I had never met, was at the Willie Nelson has spoken out against the construction of data centers across America, encouraging citizens to fight the proliferation of facilities that "only destroy the environment around them": “The last thing we need is a loud, water thieving, light polluting, data center 20.4K views Willie Nelson has spoken out against the construction of data centers across America, encouraging citizens to fight the proliferation of facilities that "only destroy the environment around them": “The last thing we need is a loud, water thieving, light polluting, data center

📊 Post performance

12.2K
Avg views / post
0.3%
Reach vs followers
Nov 2008
On X since

🔥 Top post: This week's cover story: Travis Scott's Hollywood Odyssey: The · 89.2K views

📊 Activity & format

Posting cadence
19.8 / week
Posts daily — consistently active for a campaign window.
Content mix
Mostly text
Recent: 1 video · 6 image · 11 text.
Follower / following
18×
Follows 204.2K back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.

Recent posts

View on X ↗
🔥 Top post This week's cover story: Travis Scott's Hollywood Odyssey: The Rapper on Acting for Christopher Nolan, His New Paramount Deal and Never Winning a Grammy https://t.co/AU0DStex8u 89.2K❤ 191🔁 83
‘The Gilded Age’ Star Ben Ahlers and Wesley Taylor Wrap Workplace Satire Short ‘Movin’ On Up’ (EXCLUSIVE) 7K❤ 8🔁 7 Mary Beth Barone calls male comedians "some of the worst people that we have" and says the internet has given more women opportunities in the comedy space: "What’s great is it’s made comedy more democratic, because people can start with … 10.3K❤ 33🔁 14 Hollywood powerbroker Ari Emanuel rallied to the defense of his friend and business associate David Ellison, claiming that the state attorneys general trying to block Paramount’s Warner Bros. Discovery deal are threatening to “destroy” com… 15.9K❤ 38🔁 29 On-Set Visual Effects Workers on 'Star Wars' Productions Join IATSE 8.5K❤ 12🔁 9 Ari Emanuel Blasts States’ ‘Trash’ Lawsuit Aimed at Blocking Paramount-Warner Bros. Merger, Claims It Threatens to ‘Destroy’ Competition 10.6K❤ 16🔁 14 ▶ Zendaya delivered one iconic look after another throughout the global #SpiderManBrandNewDay press tour 🕷️❤️ 9.2K❤ 58🔁 21 Willie Nelson has spoken out against the construction of data centers across America, encouraging citizens to fight the proliferation of facilities that "only destroy the environment around them": “The last thing we need is a loud, water… 20.4K❤ 354🔁 120 Willie Nelson Urges Americans to Fight the Construction of Data Centers: They 'Only Destroy the Environment Around Them' 24.5K❤ 872🔁 218 Emmy Rossum recalls meeting her dying grandmother for the first time, an experience that inspired a personal detail in Hulu's "Furious": “[My dad] called me as he sometimes did — I had only met him a couple times — and he told me that his… 22K❤ 100🔁 17 Byron Allen's Freestyle Digital Media Picks Up Jeff Ryan's Golf Crime Comedy 'Mooch' - Film News in Brief 11K❤ 7🔁 8 Hollywood Foreign Press Association Sues Penske Media Corporation Over Golden Globes Purchase 12.4K❤ 19🔁 13 Boost Mobile Is Making First Phones More Affordable for Back-to-School Season  10.5K❤ 9🔁 5

💡 Facts

🗓️Joined X in 2008 — 17 years ago.
👁️Averages 12.2K views per post.
📤Posts about 19.8× per week.
💬0.01% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

🕵️ Fake follower check

Estimated
46/100
Fair Credibility score
69%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 69% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.3% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • Established account (17+ years old).
  • 0.01% engagement — below the ~10.8% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

The business of entertainment.

📸 Gallery

Mary Beth Barone calls male comedians "some of the worst people that we have" and says the internet has given more women opportunities in the comedy space: "What’s great is it’s made comedy more democratic, because people can start with live performance and post online and then Hollywood powerbroker Ari Emanuel rallied to the defense of his friend and business associate David Ellison, claiming that the state attorneys general trying to block Paramount’s Warner Bros. Discovery deal are threatening to “destroy” competition in the entertainment industry. Zendaya delivered one iconic look after another throughout the global #SpiderManBrandNewDay press tour 🕷️❤️ Willie Nelson has spoken out against the construction of data centers across America, encouraging citizens to fight the proliferation of facilities that "only destroy the environment around them": “The last thing we need is a loud, water thieving, light polluting, data center Emmy Rossum recalls meeting her dying grandmother for the first time, an experience that inspired a personal detail in Hulu's "Furious": “[My dad] called me as he sometimes did — I had only met him a couple times — and he told me that his mother, who I had never met, was at the Superhero fatigue is no match for Peter Parker as #SpiderManBrandNewDay could score one of the biggest opening weekends ever. • Estimates are ranging from $260 million to $280 million from 4,300 North American theaters, which means it’s tracking to land one of the biggest This week's cover story: Travis Scott's Hollywood Odyssey: The Rapper on Acting for Christopher Nolan, His New Paramount Deal and Never Winning a Grammy https://t.co/AU0DStex8u

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Regal Regal 18% Engadget Engadget 17% Blockstream Blockstream 17% Ryan Adams Ryan Adams 12% ETtech ETtech 12% Sen. Lisa Murkowski Sen. Lisa Murkowski 11%

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