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Waitrose & Partners

Waitrose & Partners Add us as a preferred source on Google

X @waitrose
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Make a deal with Waitrose & Partners

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored postOne tweet with your link and creative. $2,546→ 🧵Sponsored threadA multi-tweet thread — X rewards long-form, threads out-reac… $6,365→ 🎬Sponsored video postA dedicated video tweet — X pushes video hard, so it gets pr… $3,564→ 📌Pinned postA sponsored post pinned to the top of my profile for the mon… $7,638/mo→ 📍Post + pin comboA sponsored post that also stays pinned for a set number of … $4,074→ 🔁Repost / quote-tweet packageI repost or quote-tweet your posts through the month — distr… $5,092/mo→ 🔗Bio link placementYour link in my bio for the month — X allows only one, so it… $3,819/mo→ 🎙️X Spaces appearance / hostI host or feature you in an X Space (live audio) — a branded… $5,092→ 🤝Cross-promo / mutual shoutoutWe shout each other out — a value swap between accounts. Swap→ 🎬UGC HireBranded content for your own channels & ads from $1,114→ 🎙️Podcast guest spotInvite Waitrose & Partners onto your podcast (~45 min, remote) $1,114→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $178/hr→

Every booking is a normal escrow-protected deal.

Followers
318.2K
Posts
236.3K
Following
4.9K
Account age
17 yrs
🎁 Free analysisfor Waitrose & Partners
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Introducing... Merlonay! 🍷 This fool-proof bottle lets you blend your own rosé wine, making it as pink or pale as you like. Mix 10ml of red with 165ml of white for a delicate Provençal pink, or 65ml of red with 100ml of white for a deep-coloured rosé. 334.8K views Introducing... Merlonay! 🍷 This fool-proof bottle lets you blend your own rosé wine, making it as pink or pale as you like. Mix 10ml of red with 165ml of white for a delicate Provençal pink, or 65ml of red with 100ml of white for a deep-coloured rosé. When watching the TV, ends up becoming an investigation! 🕵️🔍 Share your theories below to help us turn up the heat. Will we crack the case in part 2? @Vicky_McClure @martin_compston #WaitroseMystery #ChristmasAtWaitrose #WaitroseChristmasAd 138.9K views When watching the TV, ends up becoming an investigation! 🕵️🔍 Share your theories below to help us turn up the heat. Will we crack the case in part 2? @Vicky_McClure @martin_compston #WaitroseMystery #ChristmasAtWaitrose #WaitroseChristmasAd

📊 Post performance

334.8K
Avg views / post
1.1×
Reach vs followers
Jun 2009
On X since

🔥 Top post: Time to stock up the wine cabinet! Our 25% off six bottles of wi · 571.9K views

📊 Activity & format

Posting cadence
0.04 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly video
Recent: 8 video · 7 image · 3 text.
Follower / following
65×
Follows 4.9K back. A strong ratio — an audience that follows them, not a follow-for-follow network.

Recent posts

View on X ↗
🔥 Top post Time to stock up the wine cabinet! Our 25% off six bottles of wine starts today🍷 571.9K❤ 3.5K🔁 329
▶ When watching the TV, ends up becoming an investigation! 🕵️🔍 Share your theories below to help us turn up the heat. Will we crack the case in part 2? @Vicky_McClure @martin_compston #WaitroseMystery #ChristmasAtWaitrose #WaitroseChristm… 138.9K❤ 1.1K🔁 172 Introducing... Merlonay! 🍷 This fool-proof bottle lets you blend your own rosé wine, making it as pink or pale as you like. Mix 10ml of red with 165ml of white for a delicate Provençal pink, or 65ml of red with 100ml of white for a dee… 334.8K❤ 1.3K🔁 288 Good luck to one of our own, Dan Bayliss, who hopes to become a giant killer tonight. Dan's one of our Henley drivers and captain of Bracknell Town, who take on Ipswich Town in the @EmiratesFACup first round ⚽️🏆 ❤ 2.3K🔁 108 ▶ @AldiUK @Tesco @sainsburys @asda @Morrisons @coopuk Cecil is a caterpillar of the community...count us in! 🥰 #caterpillarsforcancer ❤ 11.1K🔁 407 @AldiUK @sainsburys @Tesco @asda Cecil is watching from the sidelines 👀 ❤ 2.1K🔁 46 ▶ We're working with our trusted farmers and charity @FareShareUK to donate fresh food which aims to make 1 million meals. Our farmers will redirect five million apples, sweet baby sprouts, carrots & and mushrooms for vulnerable families… ❤ 1.5K🔁 271 ▶ @sainsburys We want to #GiveALittleLove @sainsburys - we love that your Christmas ads are representing a modern Britain and highlighting the diverse range of communities we have in our country. ❤ 1.2K🔁 52 ▶ We have signed up as part of the child food poverty task force – a unifying step to identifying a long-term solution to child food poverty in the UK #EndChildFoodPoverty ❤ 1.1K🔁 121 ▶ Calling all kids! We need your help designing a SuperBear to grace our shelves this Christmas. All proceeds will go to the NHS in support of all their incredible work. Share your designs using the hashtag #DesignYourSuperBear by 8th May.… ❤ 4K🔁 2.4K A few changes we're making to help those in the NHS. ❤ 1.5K🔁 538 We haven’t sold eggs from caged hens since 2001 and became the first supermarket to sell only free-range hen eggs, including those used as ingredients, back in 2008. ❤ 976🔁 157

💡 Facts

🗓️Joined X in 2009 — 17 years ago.
👁️Averages 334.8K views per post.
📤Posts about 0× per week.
💬1.15% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

🕵️ Fake follower check

Estimated
60/100
Fair Credibility score
82%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 82% real, active audience · Low fake-follower risk.
  • Engagement (~1.1× of followers engage each post) is around typical for X.
  • Organic base — far more followers than accounts it follows.
  • Established account (17+ years old).
  • 1.15% engagement — below the ~14.4% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

The home of food lovers! 💚

📸 Gallery

When watching the TV, ends up becoming an investigation! 🕵️🔍 Share your theories below to help us turn up the heat. Will we crack the case in part 2? @Vicky_McClure @martin_compston #WaitroseMystery #ChristmasAtWaitrose #WaitroseChristmasAd Introducing... Merlonay! 🍷 This fool-proof bottle lets you blend your own rosé wine, making it as pink or pale as you like. Mix 10ml of red with 165ml of white for a delicate Provençal pink, or 65ml of red with 100ml of white for a deep-coloured rosé. Good luck to one of our own, Dan Bayliss, who hopes to become a giant killer tonight. Dan's one of our Henley drivers and captain of Bracknell Town, who take on Ipswich Town in the @EmiratesFACup first round ⚽️🏆 @AldiUK @Tesco @sainsburys @asda @Morrisons @coopuk Cecil is a caterpillar of the community...count us in! 🥰 #caterpillarsforcancer We're working with our trusted farmers and charity @FareShareUK to donate fresh food which aims to make 1 million meals. Our farmers will redirect five million apples, sweet baby sprouts, carrots & and mushrooms for vulnerable families in need. Read more: https://t.co/ZkxL0ZBKrS @sainsburys We want to #GiveALittleLove @sainsburys - we love that your Christmas ads are representing a modern Britain and highlighting the diverse range of communities we have in our country. We have signed up as part of the child food poverty task force – a unifying step to identifying a long-term solution to child food poverty in the UK #EndChildFoodPoverty Calling all kids! We need your help designing a SuperBear to grace our shelves this Christmas. All proceeds will go to the NHS in support of all their incredible work. Share your designs using the hashtag #DesignYourSuperBear by 8th May. Full details: https://t.co/s0HdrgHmqK

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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Frequently asked questions

How much does Waitrose & Partners charge for a sponsorship?
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How many followers does Waitrose & Partners have?
Waitrose & Partners has 318,228 followers on X.

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