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Waterstones

Waterstones

X @waterstones
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📣Sponsored postOne tweet with your link and creative. $2,269→ 🧵Sponsored threadA multi-tweet thread — X rewards long-form, threads out-reac… $5,673→ 🎬Sponsored video postA dedicated video tweet — X pushes video hard, so it gets pr… $3,177→ 📌Pinned postA sponsored post pinned to the top of my profile for the mon… $6,807/mo→ 📍Post + pin comboA sponsored post that also stays pinned for a set number of … $3,630→ 🔁Repost / quote-tweet packageI repost or quote-tweet your posts through the month — distr… $4,538/mo→ 🔗Bio link placementYour link in my bio for the month — X allows only one, so it… $3,404/mo→ 🎙️X Spaces appearance / hostI host or feature you in an X Space (live audio) — a branded… $4,538→ 🤝Cross-promo / mutual shoutoutWe shout each other out — a value swap between accounts. Swap→ 🎬UGC HireBranded content for your own channels & ads from $993→ 🎙️Podcast guest spotInvite Waterstones onto your podcast (~45 min, remote) $993→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $159/hr→

Every booking is a normal escrow-protected deal.

Followers
283.6K
Posts
69.5K
Following
1.2K
Account age
17 yrs
🎁 Free analysisfor Waterstones
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

A single tweet from 'Bigolas Dickolas' has made This Is How You Lose The Time War by @tithenai and @maxgladstone a bestseller, so we're thinking about a new range of stickers. What should we place them on next @maskofbun? Find the book here: https://t.co/vohdxicZXF 2.3M views A single tweet from 'Bigolas Dickolas' has made This Is How You Lose The Time War by @tithenai and @maxgladstone a bestseller, so we're thinking about a new range of stickers. What should we place them on next @maskofbun? Find the book here: https://t.co/vohdxicZXF RUN don't walk because @AliceOseman just announced #Heartstopper Volume 5 and we have a limited amount of SIGNED Editions! 😱 Find them here: https://t.co/KJ3tpOazDC 💕 211.4K views RUN don't walk because @AliceOseman just announced #Heartstopper Volume 5 and we have a limited amount of SIGNED Editions! 😱 Find them here: https://t.co/KJ3tpOazDC 💕 It is our enormous pleasure to reveal May We Feed the King by Rebecca Perry as the winner of the Waterstones Debut Fiction Prize 2026. A beautifully haunting, ever-relatable tale about our relationship with the past, truth and each other: https://t.co/1P5oMzSB2w 6.2K views It is our enormous pleasure to reveal May We Feed the King by Rebecca Perry as the winner of the Waterstones Debut Fiction Prize 2026. A beautifully haunting, ever-relatable tale about our relationship with the past, truth and each other: https://t.co/1P5oMzSB2w

📊 Post performance

211.4K
Avg views / post
74.6%
Reach vs followers
Nov 2008
On X since

🔥 Top post: A single tweet from 'Bigolas Dickolas' has made This Is How You · 2.3M views

📊 Activity & format

Posting cadence
0.04 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 2 video · 11 image · 5 text.
Follower / following
238×
Follows 1.2K back. A strong ratio — an audience that follows them, not a follow-for-follow network.

Recent posts

View on X ↗
🔥 Top post A single tweet from 'Bigolas Dickolas' has made This Is How You Lose The Time War by @tithenai and @maxgladstone a bestseller, so we're thinking about a new range of stickers. What should we place them on next @maskofbun? Find the book here: https://t.co/vohdxicZXF 2.3M❤ 10.1K🔁 1.3K
▶ It is our enormous pleasure to reveal May We Feed the King by Rebecca Perry as the winner of the Waterstones Debut Fiction Prize 2026. A beautifully haunting, ever-relatable tale about our relationship with the past, truth and each other: … 6.2K❤ 31🔁 23 RUN don't walk because @AliceOseman just announced #Heartstopper Volume 5 and we have a limited amount of SIGNED Editions! 😱 Find them here: https://t.co/KJ3tpOazDC 💕 211.4K❤ 4.3K🔁 409 OBSESSED with our Exclusive Edition of #Heartstopper Volume 1, with sprayed edges and an exclusive mini comic entitled Adoption 💕 Available here: https://t.co/IABUyrAFAQ @AliceOseman ❤ 4.1K🔁 221 We are big swifties over here, so to celebrate one week since Taylor Swift’s Midnights album we have a no context list of books that came to mind when listening to our favourites! Read the thread & tell us what books you thought of wh… ❤ 7.3K🔁 695 Hello #Heartstopper fans 💕 Due to popular demand, Charlie Spring's bedroom will now be in our Piccadilly shop until the end of July! @AliceOseman ❤ 4.5K🔁 239 Tonight we unveiled a recreation of Charlie’s bedroom from #HEARTSTOPPER at @WaterstonesPicc. @AliceOseman signed their wonderful books, the cast made a surprise visit, 100 fans made this face 🥰 and everyone was wonderful. Come visit from … ❤ 6K🔁 373 Dear sorry girl, All is forgiven. W x ❤ 4.6K🔁 204 ▶ Hi #Heartstopper fans (aka everyone) we are beyond excited to finally share the Heartstopper Yearbook cover with you! 😍 And here's creator @AliceOseman to tell you all about it 💕 Pre-order here: https://t.co/QzHpODet8P ❤ 12.2K🔁 997 No points for guessing why Isaac is our favourite #Heartstopper character 🥰 Presenting... reading recommendations from our newly crowned King of literature, a thread: Episode 1, Dune Messiah by Frank Herbert: https://t.co/6ZSNSJaoC7 @… ❤ 4.9K🔁 833 Hands up if you’ve already binged Heartstopper on @NetflixUK and you’re hoping this photo is a coded message hinting at a second season… 📚 ❤️ 🍂 : https://t.co/iwcFZlXJpU ❤ 15.1K🔁 1.3K Following the lift of restrictions on 19 July across England, we will observe new government guidance. Given our enclosed browsing environment, we encourage our customers to wear face masks and observe social distancing, respecting the saf… ❤ 18.8K🔁 3.8K

💡 Facts

🗓️Joined X in 2008 — 17 years ago.
👁️Averages 211.4K views per post.
📤Posts about 0× per week.
💬3.57% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

🕵️ Fake follower check

Estimated
60/100
Fair Credibility score
82%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 82% real, active audience · Low fake-follower risk.
  • Engagement (~0.7× of followers engage each post) is around typical for X.
  • Organic base — far more followers than accounts it follows.
  • Established account (17+ years old).
  • 3.57% engagement — below the ~14.4% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

The UK's no.1 bookseller. Follow us for news, events, prize draws and exclusives. For customer support please speak to @WstonesHelp

📸 Gallery

It is our enormous pleasure to reveal May We Feed the King by Rebecca Perry as the winner of the Waterstones Debut Fiction Prize 2026. A beautifully haunting, ever-relatable tale about our relationship with the past, truth and each other: https://t.co/1P5oMzSB2w A single tweet from 'Bigolas Dickolas' has made This Is How You Lose The Time War by @tithenai and @maxgladstone a bestseller, so we're thinking about a new range of stickers. What should we place them on next @maskofbun? Find the book here: https://t.co/vohdxicZXF RUN don't walk because @AliceOseman just announced #Heartstopper Volume 5 and we have a limited amount of SIGNED Editions! 😱 Find them here: https://t.co/KJ3tpOazDC 💕 OBSESSED with our Exclusive Edition of #Heartstopper Volume 1, with sprayed edges and an exclusive mini comic entitled Adoption 💕 Available here: https://t.co/IABUyrAFAQ @AliceOseman We are big swifties over here, so to celebrate one week since Taylor Swift’s Midnights album we have a no context list of books that came to mind when listening to our favourites! Read the thread & tell us what books you thought of when listening! #MidnightsTaylorSwift Hello #Heartstopper fans 💕 Due to popular demand, Charlie Spring's bedroom will now be in our Piccadilly shop until the end of July! @AliceOseman Tonight we unveiled a recreation of Charlie’s bedroom from #HEARTSTOPPER at @WaterstonesPicc. @AliceOseman signed their wonderful books, the cast made a surprise visit, 100 fans made this face 🥰 and everyone was wonderful. Come visit from 1-8 July 🍃 💕 Dear sorry girl, All is forgiven. W x

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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