12 News✓

YouTube @12newsaz Society 📍 United States

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🔄 Data last refreshed 1 day ago

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Make a deal with 12 News

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

472K

Total Views

514.47M

Videos

64.6K

Channel age

10 yrs

Est. monthly earnings

$482 – $933

🧰 Free analysis for 12 News

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 30%

▶️ 70%

⚡ Shorts 30% · ▶️ Long-form 70% — brands place & price integrations differently across the two.

How we estimate

~194.9K recent monthly views × an estimated ad RPM of $3.50–$6.75 per 1,000 views — adjusted for Society content and a US audience. About 30% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $5.8K – $11.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

5.2K views Father of school shooter sentenced to 15 years

4K views Seafood City opens in Chandler, Arizona. Here's an inside look

2.9K views Person of interest in Guthrie disappearance threatens lawsuit against sheriff's department

2.2K views Man detained in Nancy Guthrie case files notice of claim against Pima County Sheriff's Office

▶️ Featured Video

5.2K views

🎯 Reach quality

Subscriber activation

0.14%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-92%

Recent videos average 650 vs an all-time 8K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

120–689 views

Median 210 — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

350× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

650

Avg views / video

Avg likes

Avg comments

4.1%

Engagement rate

350

Uploads / week

Lifetime avg / video

1.1K

Views / subscriber

30%

Shorts (recent views)

5m 41s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2016 — 10 years ago.

🏆Ranked #4,668 among all influencers on SocialDB.

🎯Top Society influencer — #178 in the niche.

👁️Averages 650 views per video.

📤Posts about 350× per week.

💬4.1% engagement rate.

📱30% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 53% Female 47%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

72/100

Good Credibility score

82%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 82% real, active audience · Low fake-follower risk.
Low engagement (~0.1% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (10+ years old).
4.1% engagement — above the ~3.6% typical for a YouTube account this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands 12 News's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Robinhood

Coinbase

Shopify

BetterHelp

Webull

Incogni

Raycon

HelloFresh

NordVPN

About

12News KPNX (Phoenix) is your source for breaking news, weather, traffic and live coverage in Phoenix and across the Valley. Get the latest updates from the 12News team—from major local headlines and investigations to severe weather, community stories, and the moments everyone’s talking about. Watch live newscasts, stream breaking coverage, and catch up on the top stories shaping Phoenix, Scottsdale, Tempe, Mesa, and surrounding communities. Subscribe for: • Phoenix breaking news + live updates • Arizona weather forecasts and severe weather alerts • Investigations and accountability reporting • Community stories across the Valley • Major events, sports, and local explainers KPNX—Phoenix news and weather, live and on demand. 🔗 More: https://www.12news.com