48 Hours✓

YouTube @48hours Society

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🔄 Data last refreshed 18 hours ago

🤝

Make a deal with 48 Hours

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

2.51M

🔥 Buzz rank

#1,287

Total Views

1.39B

Videos

2.4K

Channel age

13 yrs

Est. monthly earnings

$26.4K – $50.9K

🎁 Free analysisfor 48 Hours

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

📊 Content format · share of recent views

▶️ 99%

⚡ Shorts 1% · ▶️ Long-form 99% — brands place & price integrations differently across the two.

How we estimate

~11.68M recent monthly views × an estimated ad RPM of $2.28–$4.39 per 1,000 views — adjusted for Society content. About 1% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $316.6K – $610.5K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

2.14M views The Love Bombing of Gloria Choi | Full Episode

1.89M views The Soldier's Wife | Full Episode

1.75M views The Secret Life of Paige Birgfeld | Full Episode

1.74M views The Millionaire, the Model and the Hit Man | Full Episode

▶️ Featured Video

2.14M views

🎯 Reach quality

Subscriber activation · Strong

19.7%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-14%

Recent videos average 494.8K vs an all-time 574.5K/video — holding steady around its all-time norm.

📈 Performance

Typical video

53.6K–991.9K views

Median 268.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

5.5× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

494.8K

Avg views / video

5.9K

Avg likes

811

Avg comments

1.36%

Engagement rate

5.5

Uploads / week

574.5K

Lifetime avg / video

552

Views / subscriber

Shorts (recent views)

1h 8m

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2013 — 13 years ago.

🏆Ranked #1,501 among all influencers on SocialDB.

🎯Top Society influencer — #84 in the niche.

👁️Averages 494.8K views per video.

📤Posts about 5.5× per week.

💬1.36% engagement rate.

🚀Gained 10K subscribers in the last 7 days.

📱1% of recent uploads are Shorts.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 51% Female 49%

Age · peak 18-24

13-1711%

18-2430%

25-3429%

35-4419%

45+11%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

87/100

Excellent Credibility score

92%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 92% real, active audience · Low fake-follower risk.
Engagement (~0.2× of subscribers watch each video) is around typical for YouTube.
Verified account.
Established account (13+ years old).
1.36% engagement — around average for this size on YouTube.
Growing — gained 30K followers in the last 30 days.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands 48 Hours's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Robinhood

Coinbase

NordVPN

Webull

Incogni

Shopify

BetterHelp

Raycon

Vessi

About

True crime. Real justice. "48 Hours" investigates the most intriguing crime and justice cases that touch on all areas of the human experience including greed and passion. "48 Hours," which premiered in 1988, has developed a rich history of original reporting and impact journalism that has helped exonerate wrongly convicted people, caused cold cases to be reopened and solved, and along the way changed lives. For licensing inquiries, contact: