Baking Nicky✓

YouTube @bakingnicky Hobby 📍 Germany

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🔄 Data last refreshed 12 hours ago

🤝

Make a deal with Baking Nicky

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

36.8K

🔥 Buzz rank

#120,992 ▲1

Total Views

4.08M

Videos

109

Channel age

14 yrs

Est. monthly earnings

$51 – $98

🧰 Free analysis for Baking Nicky

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

▶️ 95%

⚡ Shorts 5% · ▶️ Long-form 95% — brands place & price integrations differently across the two.

How we estimate

~21.9K recent monthly views × an estimated ad RPM of $2.45–$4.73 per 1,000 views — adjusted for Hobby content and a DE audience. About 5% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $612 – $1.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

402K views Super shiny mirror glaze | Beginner-friendly recipes

144.3K views Coffee Gelato Recipe | Gelato series

86K views Belgian (Liege) Waffles

83.7K views Traditional Dulce de Leche Recipe (no condensed milk!)

▶️ Featured Video

402K views

🎯 Reach quality

Subscriber activation · Exceptional

59.5%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-41%

Recent videos average 21.9K vs an all-time 37.4K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

2.1K–9.4K views

Median 3.8K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.2× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

21.9K

Avg views / video

514

Avg likes

Avg comments

2.48%

Engagement rate

0.2

Uploads / week

37.4K

Lifetime avg / video

111

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2011 — 14 years ago.

🏆Ranked #15,323 among all influencers on SocialDB.

🎯Top Hobby influencer — #678 in the niche.

👁️Averages 21.9K views per video.

📤Posts about 0.2× per week.

💬2.48% engagement rate.

📱5% of recent uploads are Shorts.

📍Based in Germany.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 47% Female 53%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

Germany54%
Austria10%
Switzerland7%
United States6%
United Kingdom3%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

98/100

Excellent Credibility score

99%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 99% real, active audience · Low fake-follower risk.
Strong engagement (~0.6× of subscribers watch each video) — an active, real audience.
Verified account.
Established account (14+ years old).
2.48% engagement — around average for this size on YouTube.
Growing — gained 100 followers in the last 30 days.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Baking Nicky's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

BetterHelp

Squarespace

Skillshare

Surfshark

AG1

GNOG

Saily

About

Hi all, I'm Nicky, a self-taught baker, I am constantly learning new techniques and doing lots of research on recipes before I attempt to make them. I get asked for recipes a lot! so I decided to create a YouTube channel to share recipes with friends and family but why not with everyone else :) What you can expect from my channel: - recipes that actually work - baking tips and tricks - expert baking knowledge step-by-step tutorials - common baking struggles explained Follow me on instagram and TikTok too to see more of the recipe development stories @bakingnicky #bakingnicky