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3.09M influencer listings 🏢42.7K sponsor listings 🌍61.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋1.16M Bluesky creators 🟣743K Twitch creators 🎙️725.2K podcast creators 🐘150K Mastodon creators 🥊82.3K Kick creators ▶️76.9K YouTube creators ✈️52.1K Telegram creators 𝕏51.8K X creators 🎵24K TikTok creators 📈14.4K Pinterest creators 🎮5.7K Discord creators 🎬3.6K Rumble creators 📈1.7K Substack creators 🧵1.3K Threads creators 3.09M influencer listings 🏢42.7K sponsor listings 🌍61.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋1.16M Bluesky creators 🟣743K Twitch creators 🎙️725.2K podcast creators 🐘150K Mastodon creators 🥊82.3K Kick creators ▶️76.9K YouTube creators ✈️52.1K Telegram creators 𝕏51.8K X creators 🎵24K TikTok creators 📈14.4K Pinterest creators 🎮5.7K Discord creators 🎬3.6K Rumble creators 📈1.7K Substack creators 🧵1.3K Threads creators
Cooking with Hel

Cooking with Hel

🔄 Data last refreshed 17 hours ago
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Subscribers
1.36M
🔥 Buzz rank
#108,060 ▼1
Total Views
322.04M
Videos
2.3K
Channel age
14 yrs
Est. monthly earnings
$987 – $1.9K
🎁 Free analysisfor Cooking with Hel
5.57M total audience across 2 platforms
YouTube · 1.36M TikTok · 4.21M
📊 Content format · share of recent views
⚡ 18%
▶️ 82%
⚡ Shorts 18%  ·  ▶️ Long-form 82% — brands place & price integrations differently across the two.
How we estimate
~1.5M recent monthly views × an estimated ad RPM of $0.79–$1.53 per 1,000 views — adjusted for Food content and a ID audience. About 18% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $11.8K – $23K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

35.6K views
Tanpa tepung! Kalau kamu punya pisang atau ubi, yuk buat cemilan gluten free ini!

🎯 Reach quality

Subscriber activation · Modest
1.4%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-87%
Recent videos average 18.9K vs an all-time 143.1K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video
8.2K–16.5K views
Median 12.3K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
18.5× / week
Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.
18.9K
Avg views / video
468
Avg likes
6
Avg comments
2.51%
Engagement rate
18.5
Uploads / week
143.1K
Lifetime avg / video
237
Views / subscriber
18%
Shorts (recent views)
2m 2s
Typical video length
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2011 — 14 years ago.
🏆Ranked #2,486 among all influencers on SocialDB.
🎯Top Food influencer — #63 in the niche.
👁️Averages 18.9K views per video.
📤Posts about 18.5× per week.
💬2.51% engagement rate.
📱18% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 43% Female 57%
Age · peak 25-34
13-1710%
18-2429%
25-3433%
35-4418%
45+10%
Top geographies
  • Indonesia66%
  • Malaysia8%
  • United States6%
  • Singapore4%
  • India3%
Likely interests
FoodCookingRecipesDining

🕵️ Fake follower check

Estimated
64/100
Good Credibility score
76%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 76% real, active audience · Medium fake-follower risk.
  • Low engagement (~1.4% of subscribers watch each video) — a sign of an inflated or inactive audience.
  • Verified account.
  • Established account (14+ years old).
  • 2.51% engagement — around average for this size on YouTube.
  • Growing — gained 10K followers in the last 30 days.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Cooking with Hel's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps AG1 HelloFresh Shopify Epidemic Sound Rocket Money Saily Squarespace BetterHelp DK

About

Dokumentasi Hel belajar masak

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