Edmunds Cars ✓

YouTube @edmundscars Lifestyle (sociology) 📍 United States

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Subscribers

623K

🔥 Buzz rank

#2,567 ▼373

Total Views

261.82M

Videos

2.2K

Channel age

18 yrs

Est. monthly earnings

$4.5K – $8.7K

📊 Content format · share of recent views

⚡ 17%

▶️ 83%

⚡ Shorts 17% · ▶️ Long-form 83% — brands place & price integrations differently across the two.

How we estimate

~1.41M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 17% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $54.3K – $104.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

179.7K views New Mazda CX-5 vs. Toyota RAV4 and Honda CR-V: Not What We Hoped For

173.5K views Our Hybrids Lied to Us: Real-World MPG Results

152.9K views Does This Make Sense? New Mazda CX-5 vs. Mazda CX-50

144.9K views EVs That Are Dead, and Lots More Are Coming

▶️ Featured Video

179.7K views

📈 Performance

Typical video

7K–79.8K views

Median 14.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

7.9× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

41.8K

Avg views / video

370

Avg likes

Avg comments

1.04%

Engagement rate

7.9

Uploads / week

117.5K

Lifetime avg / video

420

Views / subscriber

17%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2008 — 18 years ago.

🏆Ranked #1,878 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #291 in the niche.

👁️Averages 41.8K views per video.

📤Posts about 7.9× per week.

💬1.04% engagement rate.

🚀Gained 1K subscribers in the last 7 days.

📱17% of recent uploads are Shorts.

🛡️ Audience credibility

44/100 Fair

Est. 67% real, active audience · High fake-follower risk.
1.04% engagement — below the ~3.5% typical for this size.

Est. authentic audience

67%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 25% Female 75%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Edmunds Cars's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Incogni

About

Edmunds.com is a car-shopping website driven to make car buying easy. Our team of automotive experts shares the latest cars and trucks with comprehensive reviews, first impression drives and advice on car buying, selling, financing and safety. Subscribe for more: http://tinyurl.com/8dklalg