HYBE LABELS✓

YouTube @hybelabels Entertainment 📍 South Korea

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Subscribers

82.2M

🔥 Buzz rank

#15

Total Views

47.56B

Videos

3.5K

Channel age

18 yrs

Est. monthly earnings

$272.7K – $528.2K

🎁 Free analysisfor HYBE LABELS

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

100.68M total audience across 2 platforms

YouTube · 82.2M TikTok · 18.48M

📊 Content format · share of recent views

⚡ 25%

▶️ 75%

⚡ Shorts 25% · ▶️ Long-form 75% — brands place & price integrations differently across the two.

How we estimate

~210.49M recent monthly views × an estimated ad RPM of $1.72–$3.31 per 1,000 views — adjusted for Entertainment content and a KR audience. About 25% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $3.27M – $6.34M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

51.58M views LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Official MV

29.23M views KATSEYE (캣츠아이) "Animal" Official MV

22.19M views BOYNEXTDOOR (보이넥스트도어) 'VIRAL' Official MV

21.62M views YEONJUN (연준) 'Ice Cream' Official MV

▶️ Featured Video

51.58M views

🎯 Reach quality

Subscriber activation · Modest

2.7%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-84%

Recent videos average 2.2M vs an all-time 13.78M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

115.8K–612K views

Median 210.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

22.3× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

2.2M

Avg views / video

124.1K

Avg likes

8.6K

Avg comments

6.02%

Engagement rate

22.3

Uploads / week

13.78M

Lifetime avg / video

579

Views / subscriber

25%

Shorts (recent views)

4m 42s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2008 — 18 years ago.

🏆Ranked #9 among all influencers on SocialDB.

🎯Top Entertainment influencer — #1 in the niche.

👁️Averages 2.2M views per video.

📤Posts about 22.3× per week.

💬6.02% engagement rate.

🚀Gained 200K subscribers in the last 7 days.

📱25% of recent uploads are Shorts.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 50% Female 50%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

South Korea52%
United States14%
United Kingdom6%
India5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

78/100

Good Credibility score

82%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 82% real, active audience · Low fake-follower risk.
Low engagement (~2.7% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (18+ years old).
6.02% engagement — above the ~2% typical for a YouTube account this size.
Growing — gained 500K followers in the last 30 days.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands HYBE LABELS's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Robinhood

Shopify

Genshin Impact

Incogni

AG1

Rocket Money

Epidemic Sound

Surfshark

BetterHelp

About

Welcome to the official YouTube channel of HYBE, the content hub for BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, ABD, YX LABELS, HYBE x Geffen Records and more.