Jamie Oliver✓

YouTube @jamieoliver Lifestyle (sociology) 📍 United Kingdom

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Make a deal with Jamie Oliver

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

6.21M

Total Views

1.09B

Videos

2.8K

Channel age

20 yrs

Est. monthly earnings

$4.4K – $8.5K

🧰 Free analysis for Jamie Oliver

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 30%

▶️ 70%

⚡ Shorts 30% · ▶️ Long-form 70% — brands place & price integrations differently across the two.

How we estimate

~1.63M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a GB audience. About 30% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $52.6K – $101.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

303.9K views Easy One Pan Chicken, Potatoes & Homemade Coleslaw | Jamie Oliver

177.6K views 10 Recipes To Cook This June By Jamie Oliver

166.4K views How To Make The Perfect Eggs On Toast! #shorts #howto

136.4K views Quick & Healthy Meals By Jamie Oliver

▶️ Featured Video

303.9K views

🎯 Reach quality

Subscriber activation · Modest

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-83%

Recent videos average 63.9K vs an all-time 386.3K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

28K–72.1K views

Median 38.6K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

6× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

63.9K

Avg views / video

1.3K

Avg likes

Avg comments

2.11%

Engagement rate

Uploads / week

386.3K

Lifetime avg / video

176

Views / subscriber

30%

Shorts (recent views)

27m 37s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2006 — 20 years ago.

🏆Ranked #560 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #64 in the niche.

👁️Averages 63.9K views per video.

📤Posts about 6× per week.

💬2.11% engagement rate.

📱30% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

72/100

Good Credibility score

82%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 82% real, active audience · Low fake-follower risk.
Low engagement (~1.0% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (20+ years old).
2.11% engagement — above the ~2% typical for a YouTube account this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 19% Female 81%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Jamie Oliver's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

BetterHelp

Incogni

Nebula

Surfshark

Saily

Genshin Impact

Audible

About

Welcome to the official Jamie Oliver YouTube channel! Hit subscribe for quick, easy recipes, expert kitchen hacks and food inspiration. 🍳✨ 🚨 PRE-ORDER MY NEW BOOK NOW! 🚨 Grab "20 Minute Meals" — 120 game-changers made with 10 ingredients or less. Fast, delicious and totally doable. 👉 Order here: https://jamieol.com/4oIrtWS What’s on the channel: • 20 Minute Meals: Budget-friendly, speedy midweek dinners. • Fish Takes: Incredible seafood inspiration and sustainable cooking tips. • Cooking Skills: Kitchen hacks and masterclasses for beginners & pros. • Epic Comfort Food: Show-stopping dishes and weekend feasts. I’m all about fresh, simple ingredients, having fun and making great food accessible to everyone. Get stuck in, leave a comment and let’s get cooking! Big love, Jamie O x