LEC

LEC ✓

YouTube @lec Strategy Video Game
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Subscribers
423K
Total Views
282.04M
Videos
2.8K
Channel age
5 yrs
Est. monthly earnings
$4.4K – $8.4K
2.53M total audience across 2 platforms
YouTube · 423K Twitch · 2.11M
📊 Content format · share of recent views
⚡ 27%
▶️ 73%
⚡ Shorts 27%  ·  ▶️ Long-form 73% — brands place & price integrations differently across the two.
How we estimate
~3.27M recent monthly views × an estimated ad RPM of $1.82–$3.51 per 1,000 views — adjusted for Strategy Video Game content. About 27% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $52.3K – $101.3K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

G2 vs KC | 2026 LEC Spring Playoffs - Grand Final585.6K views G2 vs KC | 2026 LEC Spring Playoffs - Grand Final MKOI vs G2 | 2026 LEC Spring Playoffs - Upper Bracket Round 2440.9K views MKOI vs G2 | 2026 LEC Spring Playoffs - Upper Bracket Round 2 MKOI vs KC | 2026 LEC Spring Playoffs - Lower Bracket Round 3217.1K views MKOI vs KC | 2026 LEC Spring Playoffs - Lower Bracket Round 3 KC vs GX | 2026 LEC Spring Playoffs - Lower Bracket Round 2208.5K views KC vs GX | 2026 LEC Spring Playoffs - Lower Bracket Round 2

▶️ Featured Video

585.6K views

📈 Performance

Typical video
16.6K–79.8K views
Median 30.4K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
10.4× / week
Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.
73.2K
Avg views / video
1.1K
Avg likes
39
Avg comments
1.5%
Engagement rate
10.4
Uploads / week
102.4K
Lifetime avg / video
667
Views / subscriber
27%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2020 — 5 years ago.
🏆Ranked #2,313 among all influencers on SocialDB.
🎯Top Strategy Video Game influencer — #21 in the niche.
👁️Averages 73.2K views per video.
📤Posts about 10.4× per week.
💬1.5% engagement rate.
📱27% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

56/100 Fair
  • Est. 73% real, active audience · Medium fake-follower risk.
  • Healthy view-through — roughly 17% of subscribers watch each video.
  • 1.5% engagement — below the ~3.5% typical for this size.
Est. authentic audience
73%
Fake-follower risk
Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 78% Female 22%
Age · peak 18-24
13-1715%
18-2433%
25-3432%
35-4414%
45+6%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands LEC's audience is most likely to respond to — from detected sponsorships in this niche.

Patreon Keeps ExpressVPN Amazon Affiliate Genshin Impact Epidemic Sound Opera GX HelloFresh GamerSupps KRAFTON

About

Official account of the League of Legends EMEA Championship (LEC).

Learn more at lolesports.com

📸 Gallery

"Gonna be a MASSIVE Nasus game" 🐶 Rank It Right | LEC Pop Quiz Duo | 2026 Spring "We have to beat MKOI" | LEC PLAYS ARENA 3x6 | Game 3 of 3 | LEC SPRING 2026 The captain's perfect MKOI draft ✍️ #leagueoflegends #lec #lolesports "WHAT IS GOING ON?" | LEC Plays Arena Not even close 😎 | LEC Plays Arena SkewMond's perfect G2 picks | LEC Shorts "WTF 2 XINS?!" | LEC PLAYS ARENA 3x6 | Game 2 of 3 | LEC SPRING 2026

Recent videos

"Gonna be a MASSIVE Nasus game" 🐶
3.2K views · 7 days ago
Rank It Right | LEC Pop Quiz Duo | 2026 Spring
29.1K views · 7 days ago
"We have to beat MKOI" | LEC PLAYS ARENA 3x6 | Game 3 of 3 | LEC SPRING 2026
16.6K views · 9 days ago
The captain's perfect MKOI draft ✍️ #leagueoflegends #lec #lolesports
27.3K views · 13 days ago
"WHAT IS GOING ON?" | LEC Plays Arena
16.3K views · 14 days ago
Not even close 😎 | LEC Plays Arena
8.4K views · 15 days ago
SkewMond's perfect G2 picks | LEC Shorts
40.6K views · 15 days ago
"WTF 2 XINS?!" | LEC PLAYS ARENA 3x6 | Game 2 of 3 | LEC SPRING 2026
35.2K views · 17 days ago
Not playing Bravery ever again | LEC Plays Arena Shorts
7.6K views · 20 days ago
Yike picks his ideal KC teamcomp
59.8K views · 21 days ago
Fiora lock-in?? | LEC Plays Arena Shorts
9.7K views · 22 days ago
"They might Nasus btw" | Kia Mic Check Shorts
146.5K views · 23 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Nata-Rush Nata-Rush 48% Andri Riyaldi Vridaryansah Andri Riyaldi Vridaryansah 45% NoAnnoyingCommentary NoAnnoyingCommentary 44% Danish Gamerz Danish Gamerz 44% JixxyJax JixxyJax 42% 리그 오브 레전드 리그 오브 레전드 41%

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