Matt Aspland ✓

YouTube @mattaspland Video Game Culture 📍 United Kingdom

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Subscribers

97.5K

🔥 Buzz rank

#5,423 ▼2112

Total Views

19.78M

Videos

987

Channel age

6 yrs

Est. monthly earnings

$70 – $147

📊 Content format · share of recent views

⚡ 93%

⚡ Shorts 93% · ▶️ Long-form 7% — brands place & price integrations differently across the two.

How we estimate

~305.4K recent monthly views × an estimated ad RPM of $2.80–$5.40 per 1,000 views — adjusted for Video Game Culture content and a GB audience. About 93% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $840 – $1.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

37.1K views Save 150GB on Unreal Engine instantly 😱 #unrealengine #gamedev #indiedev

24.4K views The Secret to Realistic Level Design in UE5 #unrealengine #gamedev #indiedev

17.4K views How To Fix Editor Lag In 30 Seconds! #unrealengine5 #indiedev

17.1K views This UE5 Texture Mistake Is Tanking Your FPS #unrealengine #gamedev #indiedev

▶️ Featured Video

3.4K views

📈 Performance

Typical video

1.3K–2K views

Median 1.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

9.8× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

7.3K

Avg views / video

444

Avg likes

Avg comments

6.38%

Engagement rate

9.8

Uploads / week

20K

Lifetime avg / video

203

Views / subscriber

93%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2019 — 6 years ago.

🏆Ranked #4,553 among all influencers on SocialDB.

🎯Top Video Game Culture influencer — #160 in the niche.

👁️Averages 7.3K views per video.

📤Posts about 9.8× per week.

💬6.38% engagement rate.

🚀Gained 200 subscribers in the last 7 days.

📱93% of recent uploads are Shorts.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
6.38% engagement — above the ~5% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 72% Female 28%

Age · peak 18-24

13-1714%

18-2432%

25-3431%

35-4413%

45+10%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands Matt Aspland's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Patreon

Keeps

Genshin Impact

Shopify

Dbrand

Insta360

Fiverr

Cash App

Skillshare

About

I'm Matt Aspland and I make tutorials to help you become the game dev you want to be and create your very own games in Unreal Engine. I provide detailed yet easy to follow videos to teach you how to make great games.

I have 10 years experience in the industry, own my own game studio, have done contract work for numerous companies and worked on numerous games.

If you want to support me, there are many different ways of doing so. This is by no means expected or required. It is just a nice support.

Patreon: https://www.patreon.com/MattAspland
PayPal: https://paypal.me/mattasplandofficial?country.x=GB&locale.x=en_GB
Ko-Fi: https://ko-fi.com/mattaspland

I wish you all the best of luck in your game dev careers, dreams, and projects! I hope I can help you achieve everything you want!

New videos every Tuesday, Thursday, and Saturday. Subscribe, build something real, and ship it.