Matt Aspland

Matt Aspland

YouTube @mattaspland Video Game Culture 📍 United Kingdom
Subscribers
97.5K
🔥 Buzz rank
#5,423 ▼2112
Total Views
19.78M
Videos
987
Channel age
6 yrs
Est. monthly earnings
$70 – $147
📊 Content format · share of recent views
⚡ 93%
7%
⚡ Shorts 93%  ·  ▶️ Long-form 7% — brands place & price integrations differently across the two.
How we estimate
~305.4K recent monthly views × an estimated ad RPM of $2.80–$5.40 per 1,000 views — adjusted for Video Game Culture content and a GB audience. About 93% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $840 – $1.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

3.4K views

📈 Performance

Typical video
1.3K–2K views
Median 1.5K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
9.8× / week
Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.
7.3K
Avg views / video
444
Avg likes
19
Avg comments
6.38%
Engagement rate
9.8
Uploads / week
20K
Lifetime avg / video
203
Views / subscriber
93%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2019 — 6 years ago.
🏆Ranked #4,553 among all influencers on SocialDB.
🎯Top Video Game Culture influencer — #160 in the niche.
👁️Averages 7.3K views per video.
📤Posts about 9.8× per week.
💬6.38% engagement rate.
🚀Gained 200 subscribers in the last 7 days.
📱93% of recent uploads are Shorts.

🛡️ Audience credibility

78/100 Good
  • Est. 86% real, active audience · Low fake-follower risk.
  • 6.38% engagement — above the ~5% typical for this size.
Est. authentic audience
86%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 72% Female 28%
Age · peak 18-24
13-1714%
18-2432%
25-3431%
35-4413%
45+10%
Top geographies
  • United Kingdom44%
  • United States18%
  • Ireland5%
  • Australia5%
  • Canada4%
Likely interests
GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands Matt Aspland's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Patreon Keeps Genshin Impact Shopify Dbrand Insta360 Fiverr Cash App Skillshare

About

I'm Matt Aspland and I make tutorials to help you become the game dev you want to be and create your very own games in Unreal Engine. I provide detailed yet easy to follow videos to teach you how to make great games.

I have 10 years experience in the industry, own my own game studio, have done contract work for numerous companies and worked on numerous games.

If you want to support me, there are many different ways of doing so. This is by no means expected or required. It is just a nice support.

Patreon: https://www.patreon.com/MattAspland
PayPal: https://paypal.me/mattasplandofficial?country.x=GB&locale.x=en_GB
Ko-Fi: https://ko-fi.com/mattaspland

I wish you all the best of luck in your game dev careers, dreams, and projects! I hope I can help you achieve everything you want!

New videos every Tuesday, Thursday, and Saturday. Subscribe, build something real, and ship it.

📸 Gallery

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