More Lachlan

More Lachlan

YouTube @morelachlan Role-playing Video Game 📍 Australia
Subscribers
1.74M
Total Views
944.84M
Videos
957
Channel age
5 yrs
Est. monthly earnings
$4.1K – $7.9K
1.79M total audience across 2 platforms
YouTube · 1.74M Twitch · 49.8K
📊 Content format · share of recent views
⚡ 33%
▶️ 67%
⚡ Shorts 33%  ·  ▶️ Long-form 67% — brands place & price integrations differently across the two.
How we estimate
~1.73M recent monthly views × an estimated ad RPM of $3.50–$6.75 per 1,000 views — adjusted for Role-playing Video Game content and a AU audience. About 33% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $49K – $94.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

550.7K views

📈 Performance

Typical video
74K–186.1K views
Median 113.5K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
2.6× / week
Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.
154.2K
Avg views / video
4.1K
Avg likes
97
Avg comments
2.71%
Engagement rate
2.6
Uploads / week
987.3K
Lifetime avg / video
543
Views / subscriber
33%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2021 — 5 years ago.
🏆Ranked #956 among all influencers on SocialDB.
🎯Top Role-playing Video Game influencer — #100 in the niche.
👁️Averages 154.2K views per video.
📤Posts about 2.6× per week.
💬2.71% engagement rate.
📱33% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

90/100 Excellent
  • Est. 93% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 9% of subscribers watch each video.
  • 2.71% engagement — above the ~2% typical for this size.
Est. authentic audience
93%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 71% Female 29%
Age · peak 18-24
13-1715%
18-2433%
25-3432%
35-4414%
45+6%
Top geographies
  • Australia45%
  • United States18%
  • United Kingdom9%
  • New Zealand6%
  • Canada3%
Likely interests
GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands More Lachlan's audience is most likely to respond to — from detected sponsorships in this niche.

Epidemic Sound Patreon Genshin Impact Amazon Affiliate Keeps GamerSupps War Thunder Shopify Nebula G FUEL

About

Welcome to More Lachlan, my 2nd channel where I post more gaming videos!

📸 Gallery

✉ Message More Lachlan

Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.

See Pro $9.95/mo →

Already Pro? Log in.

🎤 Event / appearance with More Lachlan

Booking an event / appearance is a Pro feature. Upgrade to book More Lachlan for an in-person or virtual appearance — payment held safely in escrow until the event is done.

See Pro $9.95/mo →

Already Pro? Log in.