MrBeast✓

YouTube @mrbeast Lifestyle (sociology) 📍 United States

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🔄 Data last refreshed 19 hours ago

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🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

511M

🔥 Buzz rank

Total Views

135.76B

Videos

995

Channel age

14 yrs

Est. monthly earnings

$1M – $2M

🎁 Free analysisfor MrBeast

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

📊 Content format · share of recent views

⚡ 86%

▶️ 14%

⚡ Shorts 86% · ▶️ Long-form 14% — brands place & price integrations differently across the two.

How we estimate

~1.76B recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 86% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $12.04M – $24.01M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.15B views Flip a Coin, Win $30,000

831.94M views Who's The Strongest Streamer?

763.91M views Will a Zebra Subscribe to me?

744.53M views Guess The Animal

▶️ Featured Video

175.26M views

🎯 Reach quality

Subscriber activation · Exceptional

37.6%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

+41%

Recent videos average 192.22M vs an all-time 136.44M/video — the channel is heating up, pulling more views than its historical norm.

📈 Performance

Typical video

38.2M–140.52M views

Median 95.57M — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

2.1× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

192.22M

Avg views / video

2.55M

Avg likes

93.1K

Avg comments

1.37%

Engagement rate

2.1

Uploads / week

136.44M

Lifetime avg / video

266

Views / subscriber

86%

Shorts (recent views)

27m 47s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2012 — 14 years ago.

🏆Ranked #1 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #1 in the niche.

👁️Averages 192.22M views per video.

📤Posts about 2.1× per week.

💬1.37% engagement rate.

🚀Gained 1M subscribers in the last 7 days.

📱86% of recent uploads are Shorts.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 18% Female 82%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

98/100

Excellent Credibility score

99%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 99% real, active audience · Low fake-follower risk.
Strong engagement (~0.4× of subscribers watch each video) — an active, real audience.
Verified account.
Established account (14+ years old).
1.37% engagement — around average for this size on YouTube.
Growing — gained 5M followers in the last 30 days.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands MrBeast's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Incogni

BetterHelp

Surfshark

Saily

Nebula

Genshin Impact

Fiverr

About

SUBSCRIBE FOR A COOKIE! New MrBeast or MrBeast Gaming video every single Saturday at noon eastern time! Accomplishments: - Raised $20,000,000 To Plant 20,000,000 Trees - Removed 30,000,000 pounds of trash from the ocean - Helped 2,000 people walk again - Helped 1,000 blind people see - Helped 1,000 deaf people hear - Built wells in Africa - Built and gave away 100 houses - Adopted every dog in a shelter (twice) - Given millions to charity - Started my own snack company Feastables - Started my own software company Viewstats - Gave away a private island (twice) - Gave away 1 million meals - I counted to 100k - Ran a marathon in the world's largest shoes - Survived 50 hours in Antarctica - Recreated Squid Game in real life - Created the largest competition show with 1000 people (Beast Games) - Gave $5,000,000 to one person Terms & Conditions of Current Sweepstakes: https://mrb.gg/bow-and-arrow https://bit.ly/MrB_Birthday_YT https://bit.ly/MrB_Cash_Giveaway