Mrwhosetheboss✓

YouTube @mrwhosetheboss Lifestyle (sociology) 📍 United Kingdom

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🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

22.8M

🔥 Buzz rank

#106,615

Total Views

8.92B

Videos

1.9K

Channel age

15 yrs

Est. monthly earnings

$65.5K – $127.8K

🧰 Free analysis for Mrwhosetheboss

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

25.34M total audience across 2 platforms

YouTube · 22.8M TikTok · 2.54M

📊 Content format · share of recent views

⚡ 66%

▶️ 34%

⚡ Shorts 66% · ▶️ Long-form 34% — brands place & price integrations differently across the two.

How we estimate

~49.21M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a GB audience. About 66% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $786.3K – $1.53M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

37.2M views World's most expensive keyboard

33.79M views $10,000 Power Washer!

17.57M views iPhones are changing colour!

17.5M views World's HEAVIEST phone case!

▶️ Featured Video

7.97M views

🎯 Reach quality

Subscriber activation · Exceptional

26.4%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

+30%

Recent videos average 6.02M vs an all-time 4.64M/video — the channel is heating up, pulling more views than its historical norm.

📈 Performance

Typical video

2.85M–5.32M views

Median 3.94M — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

1.9× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

6.02M

Avg views / video

184.3K

Avg likes

4.5K

Avg comments

3.14%

Engagement rate

1.9

Uploads / week

4.64M

Lifetime avg / video

391

Views / subscriber

66%

Shorts (recent views)

19m 9s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2011 — 15 years ago.

🏆Ranked #101 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #16 in the niche.

👁️Averages 6.02M views per video.

📤Posts about 1.9× per week.

💬3.14% engagement rate.

📱66% of recent uploads are Shorts.

🏅Earned the Diamond Play Button for passing 10M subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 20% Female 80%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

98/100

Excellent Credibility score

99%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 99% real, active audience · Low fake-follower risk.
Strong engagement (~0.3× of subscribers watch each video) — an active, real audience.
Verified account.
Established account (15+ years old).
3.14% engagement — above the ~2% typical for a YouTube account this size.
Growing — gained 100K followers in the last 30 days.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Mrwhosetheboss's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Incogni

Surfshark

Saily

BetterHelp

Nebula

Genshin Impact

Fiverr

About

Let's become the Greatest Tech Community on the Planet 🌍 I'm Arun Maini and I'm on a mission to make the most FUN and USEFUL Tech videos on the Planet! 🙏