Nekoyanin✓

YouTube @nekoyanin Lifestyle (sociology) 📍 United States

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Make a deal with Nekoyanin

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

999K

Total Views

994.35M

Videos

1.5K

Channel age

5 yrs

Est. monthly earnings

$13.4K – $25.9K

🧰 Free analysis for Nekoyanin

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 31%

▶️ 69%

⚡ Shorts 31% · ▶️ Long-form 69% — brands place & price integrations differently across the two.

How we estimate

~5M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 31% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $160.7K – $310.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

2.71M views Someone bought HALF my store 🥹 #eyeshadow #cosmetics #eyemakeup #cosplay #makeup up

1.38M views Are they used? 😮 #makeup #eyeshadow #liptint #smallbusiness #cosplay

1.17M views Not sure if its gonna work…💀 #makeup #liptint #lipstain #smallbusiness

1.02M views Got another one 😮 #makeup #otaku #eyemakeup #beuty

🎯 Reach quality

Subscriber activation · Exceptional

38.2%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-43%

Recent videos average 381.3K vs an all-time 674.1K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

92.4K–125.2K views

Median 109.7K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

3.1× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

381.3K

Avg views / video

18.7K

Avg likes

332

Avg comments

Engagement rate

3.1

Uploads / week

674.1K

Lifetime avg / video

995

Views / subscriber

31%

Shorts (recent views)

1m 22s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2021 — 5 years ago.

🏆Ranked #2,966 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #404 in the niche.

👁️Averages 381.3K views per video.

📤Posts about 3.1× per week.

💬5% engagement rate.

📱31% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

98/100

Excellent Credibility score

99%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 99% real, active audience · Low fake-follower risk.
Strong engagement (~0.4× of subscribers watch each video) — an active, real audience.
Verified account.
Established account (5+ years old).
5% engagement — above the ~3.6% typical for a YouTube account this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.