Nicole Maffi✓

YouTube @nicolemaffi Action-adventure Game 📍 Brazil

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🔄 Data last refreshed 7 hours ago

🤝

Make a deal with Nicole Maffi

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

12.3M

🔥 Buzz rank

#106,729 ▲1

Total Views

3.17B

Videos

Channel age

8 yrs

Est. monthly earnings

$3.4K – $7K

🧰 Free analysis for Nicole Maffi

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 77%

▶️ 23%

⚡ Shorts 77% · ▶️ Long-form 23% — brands place & price integrations differently across the two.

How we estimate

~13.52M recent monthly views × an estimated ad RPM of $0.98–$1.89 per 1,000 views — adjusted for Action-adventure Game content and a BR audience. About 77% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $40.9K – $84.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

35.36M views JOGADORES MALVADOS NO 99 NOITES NA FLORESTA

10.91M views EU ME VINGUEI DA MINHA MÃE NA TORRE TROLL

8.72M views Meu primeiro dia em Brookhaven! (Roblox)

8.19M views QUANTAS FITAS SEGURAM A RUMI NO CARRO?

▶️ Featured Video

489K views

🎯 Reach quality

Subscriber activation · Solid

3.8%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-55%

Recent videos average 473.3K vs an all-time 1.05M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

131.4K–242.1K views

Median 187K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

6.7× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

473.3K

Avg views / video

13.6K

Avg likes

281

Avg comments

2.92%

Engagement rate

6.7

Uploads / week

1.05M

Lifetime avg / video

258

Views / subscriber

77%

Shorts (recent views)

21m 8s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2018 — 8 years ago.

🏆Ranked #259 among all influencers on SocialDB.

🎯Top Action-adventure Game influencer — #19 in the niche.

👁️Averages 473.3K views per video.

📤Posts about 6.7× per week.

💬2.92% engagement rate.

📱77% of recent uploads are Shorts.

🏅Earned the Diamond Play Button for passing 10M subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 77% Female 23%

Age · peak 18-24

13-1712%

18-2435%

25-3429%

35-4416%

45+8%

Top geographies

Brazil62%
Portugal8%
United States7%
Argentina4%
Mexico3%

Likely interests

GamingEsportsStreaming

🕵️ Fake follower check

Estimated

78/100

Good Credibility score

82%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 82% real, active audience · Low fake-follower risk.
Low engagement (~3.8% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (8+ years old).
2.92% engagement — above the ~2% typical for a YouTube account this size.
Growing — gained 100K followers in the last 30 days.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.