Rico Nasty✓

YouTube @riconasty Lifestyle (sociology) 📍 United States

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Make a deal with Rico Nasty

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

669K

Total Views

223.95M

Videos

308

Channel age

10 yrs

Est. monthly earnings

$432 – $835

🧰 Free analysis for Rico Nasty

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 17%

▶️ 83%

⚡ Shorts 17% · ▶️ Long-form 83% — brands place & price integrations differently across the two.

How we estimate

~135.1K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 17% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $5.2K – $10K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

383.8K views Rico Nasty - PEPPER

362.5K views Rico Nasty - SON OF A GUN (Official Music Video)

175.2K views Rico Nasty - EAT ME (Official Music Video)

149.6K views Rico Nasty - Rituals (Official Music Video)

▶️ Featured Video

383.8K views

🎯 Reach quality

Subscriber activation · Solid

5.9%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-95%

Recent videos average 39.8K vs an all-time 727.1K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

6.4K–27.4K views

Median 8.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.8× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

39.8K

Avg views / video

Avg likes

104

Avg comments

5.31%

Engagement rate

0.8

Uploads / week

727.1K

Lifetime avg / video

335

Views / subscriber

17%

Shorts (recent views)

2m 20s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2016 — 10 years ago.

🏆Ranked #3,816 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #567 in the niche.

👁️Averages 39.8K views per video.

📤Posts about 0.8× per week.

💬5.31% engagement rate.

📱17% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 20% Female 80%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

95/100

Excellent Credibility score

98%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 98% real, active audience · Low fake-follower risk.
Engagement (~5.9% of subscribers watch each video) is around typical for YouTube.
Verified account.
Established account (10+ years old).
5.31% engagement — above the ~3.6% typical for a YouTube account this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.