Simply Helen

Simply Helen ✓

YouTube @itshelenmaria Fashion 📍 India
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Subscribers
67.1K
🔥 Buzz rank
#44,115 ▼39354
Total Views
27.16M
Videos
416
Channel age
12 yrs
Est. monthly earnings
$190 – $367
📊 Content format · share of recent views
⚡ 15%
▶️ 85%
⚡ Shorts 15%  ·  ▶️ Long-form 85% — brands place & price integrations differently across the two.
How we estimate
~229.3K recent monthly views × an estimated ad RPM of $0.97–$1.86 per 1,000 views — adjusted for Fashion content and a IN audience. About 15% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $2.3K – $4.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Diml #dailyvlog #minivlog #food #diml364.8K views Diml #dailyvlog #minivlog #food #diml அவள்மொழி #minivlog #diml #cooking #herbrice #mushroomrecipe #dailyvlog187K views அவள்மொழி #minivlog #diml #cooking #herbrice #mushroomrecipe #dailyvlog அவள்மொழி ❤️ #grwn #diml #dailyvlog #minivlog #achilldayinmylife #minivlog90.4K views அவள்மொழி ❤️ #grwn #diml #dailyvlog #minivlog #achilldayinmylife #minivlog Cleaning Saturday vlog #tamilvlog #familyvlog #cleaning #kitchen diaries n71.5K views Cleaning Saturday vlog #tamilvlog #familyvlog #cleaning #kitchen diaries n

▶️ Featured Video

17.1K views

📈 Performance

Typical video
5.1K–14.6K views
Median 12.3K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
1.6× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
33.4K
Avg views / video
954
Avg likes
32
Avg comments
2.95%
Engagement rate
1.6
Uploads / week
65.3K
Lifetime avg / video
405
Views / subscriber
15%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2013 — 12 years ago.
🏆Ranked #5,193 among all influencers on SocialDB.
🎯Top Fashion influencer — #26 in the niche.
👁️Averages 33.4K views per video.
📤Posts about 1.6× per week.
💬2.95% engagement rate.
📱15% of recent uploads are Shorts.
📍Based in India.

🛡️ Audience credibility

76/100 Good
  • Est. 85% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 50% of subscribers watch each video.
  • 2.95% engagement — around average for this size.
Est. authentic audience
85%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 26% Female 74%
Age · peak 25-34
13-179%
18-2428%
25-3432%
35-4417%
45+14%
Top geographies
  • India58%
  • United States12%
  • United Kingdom5%
  • Pakistan4%
  • United Arab Emirates3%
Likely interests
FashionShoppingLifestyleBeauty

💚 Brand affinity

Estimated

Brands Simply Helen 's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Caraway Patreon BetterHelp Shopify Surfshark

About

Real life. Real stories. One chapter at a time - Helenathikaram❤️

📸 Gallery

I Finally Tried the Dyson Airwrap! Here’s What Happened 😍 GRWM #grwm #sareestyle Diml ❤️ # dailyvlog #diml #tamilvlog #butterbeans #butterbeancurry #butterbeankuruma #kurumarecipe #sidedishforchapathi Cleaning Saturday vlog #tamilvlog #familyvlog #cleaning #kitchen diaries n The Pain No One Saw | Losing My Dad & Facing Society Saree styling in my way 🥰 #saree #sareestyle #grwm #sareelove #sareefashion #cottonsaree Avalmozhi #tamilvlog #dailyvlog

Recent videos

I Finally Tried the Dyson Airwrap! Here’s What Happened 😍
1.1K views · 10 days ago
GRWM #grwm #sareestyle
5.1K views · 12 days ago
Diml ❤️ # dailyvlog #diml #tamilvlog
23.7K views · 17 days ago
#butterbeans #butterbeancurry #butterbeankuruma #kurumarecipe #sidedishforchapathi
21.5K views · 18 days ago
Cleaning Saturday vlog #tamilvlog #familyvlog #cleaning #kitchen diaries n
71.5K views · 20 days ago
The Pain No One Saw | Losing My Dad & Facing Society
4.4K views · 21 days ago
Saree styling in my way 🥰 #saree #sareestyle #grwm #sareelove #sareefashion #cottonsaree
18K views · 21 days ago
Avalmozhi #tamilvlog #dailyvlog
55.4K views · 22 days ago
A day in my life #tamilvlog #minivlog #diml
65.2K views · 25 days ago
Sunday Cooking Vlog | Kerala Style Appam & Kadala Curry | Simple Homemade Breakfast | Simply Helen
1.7K views · 26 days ago
Guindy Kathipara Shopping Vlog 🛍️ | Budget Finds, Cute Picks & Fun Shopping Day
2.7K views · 27 days ago
தனிக்குடித்தனம்: ஒரு பெண்ணின் பார்வையில் | Pros & Cons Explained
14.5K views · 29 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Aiswarya Raj Aiswarya Raj 61% Jk & family vlog Jk & family vlog 58% Fashion_finds Fashion_finds 57% Rajveer Rupam Rajveer Rupam 56% Seekri Vlogs Seekri Vlogs 55% Smriti.styles Smriti.styles 55%

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