Sugans Cookery & Lifestyle USA

Sugans Cookery & Lifestyle USA

YouTube @suganscookery_lifestyle Lifestyle (sociology) 📍 India
Subscribers
410K
🔥 Buzz rank
#42,730 ▼31172
Total Views
85.57M
Videos
1.1K
Channel age
8 yrs
Est. monthly earnings
$9 – $27
📊 Content format · share of recent views
⚡ 99%
1%
⚡ Shorts 99%  ·  ▶️ Long-form 1% — brands place & price integrations differently across the two.
How we estimate
~203.9K recent monthly views × an estimated ad RPM of $0.97–$1.86 per 1,000 views — adjusted for Lifestyle (sociology) content and a IN audience. About 99% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $108 – $324. Excludes sponsorships, memberships & merch. Full methodology →

Known for

📈 Performance

Typical video
2.5K–4.5K views
Median 3.3K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
6.6× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
7.2K
Avg views / video
75
Avg likes
5
Avg comments
1.12%
Engagement rate
6.6
Uploads / week
76.1K
Lifetime avg / video
209
Views / subscriber
99%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2018 — 8 years ago.
🏆Ranked #2,363 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #381 in the niche.
👁️Averages 7.2K views per video.
📤Posts about 6.6× per week.
💬1.12% engagement rate.
📱99% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

20/100 Low
  • Est. 53% real, active audience · High fake-follower risk.
  • Low view-through (~1.7%) — many subscribers don't watch, a sign of an inactive or inflated audience.
  • 1.12% engagement — below the ~3.5% typical for this size.
Est. authentic audience
53%
Fake-follower risk
High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 21% Female 79%
Age · peak 25-34
13-179%
18-2428%
25-3432%
35-4417%
45+14%
Top geographies
  • India58%
  • United States12%
  • United Kingdom5%
  • Pakistan4%
  • United Arab Emirates3%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Sugans Cookery & Lifestyle USA's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Nebula BetterHelp Audible Genshin Impact Surfshark Incogni

About

Vanakkam! 🙏 Welcome to my channel.
I'm Sugan, a Tamil mom living in the USA. Through this channel, I share our family's journey, everyday mom life, cooking, travel, parenting, and the beautiful memories we create along the way.
From traditional Tamil recipes to life in America, you'll find a little bit of everything that makes our life special.
❤️ Food
❤️ Family
❤️ Friends
❤️ Travel
❤️ USA Life
❤️ Tamil Culture
Thank you for being part of this journey.

Subscribe and stay tuned for more!
For queries:

📸 Gallery

Recent videos

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