the chess nerd✓ ✓Claimed

👤 Owned by Zachary Saine →

YouTube @thechessnerd Hobby 📍 Canada

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🔄 Data last refreshed 21 hours ago

🤝

Make a deal with the chess nerd

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

228K

🔥 Buzz rank

#111,374 ▼1

Total Views

178.32M

Videos

1.6K

Channel age

14 yrs

Est. monthly earnings

$150 – $302

🎁 Free analysisfor the chess nerd

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

258.5K total audience across 2 platforms

YouTube · 228K Twitch · 30.5K

📊 Content format · share of recent views

⚡ 83%

▶️ 17%

⚡ Shorts 83% · ▶️ Long-form 17% — brands place & price integrations differently across the two.

How we estimate

~326.3K recent monthly views × an estimated ad RPM of $2.45–$4.73 per 1,000 views — adjusted for Hobby content and a CA audience. About 83% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $1.8K – $3.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

430.5K views What is going on??

138.7K views Anish Giri: “Chess Mafia is dead”

117.8K views Why is this brilliant 🤔

92.4K views 30 Minutes for THIS Move

▶️ Featured Video

31.5K views

🎯 Reach quality

Subscriber activation · Strong

10.1%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-79%

Recent videos average 23K vs an all-time 110.3K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

8.4K–17.3K views

Median 12.4K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

3.3× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

23K

Avg views / video

490

Avg likes

Avg comments

2.28%

Engagement rate

3.3

Uploads / week

110.3K

Lifetime avg / video

782

Views / subscriber

83%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2012 — 14 years ago.

🏆Ranked #7,212 among all influencers on SocialDB.

🎯Top Hobby influencer — #249 in the niche.

👁️Averages 23K views per video.

📤Posts about 3.3× per week.

💬2.28% engagement rate.

📱83% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 51% Female 49%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

Canada43%
United States26%
United Kingdom6%
India4%
Australia3%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

87/100

Excellent Credibility score

92%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 92% real, active audience · Low fake-follower risk.
Engagement (~0.1× of subscribers watch each video) is around typical for YouTube.
Verified account.
Established account (14+ years old).
2.28% engagement — around average for this size on YouTube.
Growing — gained 1K followers in the last 30 days.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands the chess nerd's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

BetterHelp

Squarespace

Skillshare

Surfshark

AG1

GNOG

Saily

About

Hey, I’m Zachary but please call me Zach! I do anything and everything that has to do with chess and make my analysis comprehensible for all levels! I love cultures and countries from all around the world 🌍 Please drop your country in any recent video!! Entertainment and Education at its finest of mixtures is why I make chess videos. I want to provide you with as much of my knowledge as I possibly can. I am infinitely passionate about this invaluable 1,500 year old game that continues to surprise me 18 years in and counting. All content is made with love and if you feel like it, please consider subscribing for more videos and to help me start getting to the next goal: 300,000 subs :) Thank you and please drop a comment in any video introducing yourself and I will do the same! Sincerely, thechessnerd P.S. If you like what you see, a lot of my clips and videos come from my Twitch - I'm thechessnerdlive on there and I stream 6 times a week! https://www.twitch.tv/thechessnerdlive