The Ian Lau

The Ian Lau ✓

YouTube @theianlau Music 📍 United Kingdom
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Subscribers
202K
🔥 Buzz rank
#43,191 ▼31321
Total Views
254.87M
Videos
902
Channel age
5 yrs
Est. monthly earnings
$233 – $663
How we estimate
~5.02M recent monthly views × an estimated ad RPM of $1.75–$3.38 per 1,000 views — adjusted for Music content and a GB audience. About 100% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $2.8K – $8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

ENHYPEN KPOP EMOJI QUIZ in PUBLIC 😵‍💫 #ENHYPEN #ENGENE1.81M views ENHYPEN KPOP EMOJI QUIZ in PUBLIC 😵‍💫 #ENHYPEN #ENGENE BTS has the SCARIEST FANDOM...??? #kpop #bts #btsarmy1.73M views BTS has the SCARIEST FANDOM...??? #kpop #bts #btsarmy In YOUR Opinion...NAME AN ICONIC KPOP DANCE #kpop #kpopdance613.9K views In YOUR Opinion...NAME AN ICONIC KPOP DANCE #kpop #kpopdance 🇺🇸 Midwest American STRAY KIDS STAYS Scary???541.7K views 🇺🇸 Midwest American STRAY KIDS STAYS Scary???

📈 Performance

Typical video
9.6K–18.7K views
Median 15.4K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
6.1× / week
Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.
193K
Avg views / video
7.9K
Avg likes
228
Avg comments
4.21%
Engagement rate
6.1
Uploads / week
282.6K
Lifetime avg / video
1.3K
Views / subscriber
100%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2021 — 5 years ago.
🏆Ranked #3,349 among all influencers on SocialDB.
🎯Top Music influencer — #116 in the niche.
👁️Averages 193K views per video.
📤Posts about 6.1× per week.
💬4.21% engagement rate.
📱100% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

78/100 Good
  • Est. 86% real, active audience · Low fake-follower risk.
  • 4.21% engagement — above the ~3.5% typical for this size.
Est. authentic audience
86%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 54% Female 46%
Age · peak 18-24
13-1711%
18-2430%
25-3429%
35-4419%
45+11%
Top geographies
  • United Kingdom44%
  • United States18%
  • Ireland5%
  • Australia5%
  • Canada4%
Likely interests
MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands The Ian Lau's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Patreon Amazon Affiliate Fiverr War Thunder Nebula Epidemic Sound Babbel Shopify ThrottleHaus Coffee

About

Unhinged K-POP EVERYTHING

@theianlau on everything

business inquiries :

credits -
Former eaJ (Jae Park) Shorts Editor
KARD Birmingham Tour Photographer

📸 Gallery

KPOP PRODUCER EMOJI QUIZ‼️ #ATEEZ #ENHYPEN #BTS #TXT #ALEXA Best Singer in KPOP? 🎤 KPOP'S MOST ICONIC DANCES??? #ENHYPEN #BTS #SUPERJUNIOR #JYP CAN SHE WIN A KPOP ALBUM? 🤪 Who are the BEST Dancers in KPOP? @cocojiew #BTS #RIIZE #ITZY Which KPOP Group HASN'T @AlexKarlssonofficial Made Songs for!??? Try Beat my KPOP CATEGORY GAME!! 👾 The Best Voice in KPOP Belongs to... 🎤

Recent videos

KPOP PRODUCER EMOJI QUIZ‼️ #ATEEZ #ENHYPEN #BTS #TXT #ALEXA
33.8K views · 10 days ago
Best Singer in KPOP? 🎤
30.6K views · 11 days ago
KPOP'S MOST ICONIC DANCES??? #ENHYPEN #BTS #SUPERJUNIOR #JYP
27.9K views · 12 days ago
CAN SHE WIN A KPOP ALBUM? 🤪
108.4K views · 14 days ago
Who are the BEST Dancers in KPOP? @cocojiew #BTS #RIIZE #ITZY
141.3K views · 15 days ago
Which KPOP Group HASN'T @AlexKarlssonofficial Made Songs for!???
25.5K views · 16 days ago
Try Beat my KPOP CATEGORY GAME!! 👾
23.1K views · 17 days ago
The Best Voice in KPOP Belongs to... 🎤
355.7K views · 19 days ago
ONLY LISTEN TO 1 KPOP SONG FOR THE YEAR ‼️
62.3K views · 20 days ago
Can YOU Beat my KPOP LETTER GAME? 😥
124.6K views · 21 days ago
@AlexKarlssonofficial The BIGGEST Myth with PRODUCING KPOP
75.6K views · 22 days ago
@cocojiew What's an ABSOLUTE CLASSIC KPOP Song??? #PSY #BTS
28.2K views · 23 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Karl Golden Musician Karl Golden Musician 62% Your Guitar Academy Your Guitar Academy 62% Marsh Family Marsh Family 56% Mazza_l20 Mazza_l20 55% Joes Guitar lessons Joes Guitar lessons 55% szyfciu szyfciu 40%

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