The Royal Institution✓

YouTube @theroyalinstitution Knowledge 📍 United Kingdom

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🔄 Data last refreshed 13 hours ago

🤝

Make a deal with The Royal Institution

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

1.76M

🔥 Buzz rank

#107,723 ▼2

Total Views

294.66M

Videos

1.9K

Channel age

16 yrs

Est. monthly earnings

$1.1K – $2.2K

🧰 Free analysis for The Royal Institution

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 72%

▶️ 28%

⚡ Shorts 72% · ▶️ Long-form 28% — brands place & price integrations differently across the two.

How we estimate

~807.3K recent monthly views × an estimated ad RPM of $4.90–$9.45 per 1,000 views — adjusted for Knowledge content and a GB audience. About 72% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $13.5K – $26.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

711.4K views Can you tell which music is real and which is generated? with Hannah Fry #shorts #aiscience #science

693.8K views Why natural uranium doesn't create a bomb even with fission #shorts #physics #uraniumisotopes #facts

517.7K views Liquid metal embrittlement demonstration with the Ri #shorts #science #scienceeducation #liquidmetal

345.7K views How lightning rods work | with The Royal Institution #lightningrods #science #shorts #sciencefacts

▶️ Featured Video

84.2K views

🎯 Reach quality

Subscriber activation · Modest

1.6%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-83%

Recent videos average 27.7K vs an all-time 158.8K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

6.2K–15.6K views

Median 8.2K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

6.8× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

27.7K

Avg views / video

587

Avg likes

Avg comments

2.28%

Engagement rate

6.8

Uploads / week

158.8K

Lifetime avg / video

167

Views / subscriber

72%

Shorts (recent views)

35m 3s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2009 — 16 years ago.

🏆Ranked #2,026 among all influencers on SocialDB.

🎯Top Knowledge influencer — #87 in the niche.

👁️Averages 27.7K views per video.

📤Posts about 6.8× per week.

💬2.28% engagement rate.

📱72% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 49% Female 51%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

58/100

Fair Credibility score

76%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 76% real, active audience · Medium fake-follower risk.
Low engagement (~1.6% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (16+ years old).
2.28% engagement — around average for this size on YouTube.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands The Royal Institution's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Nebula

Coinbase

Shopify

Robinhood

Brilliant

Incogni

Audible

Webull

Fiverr

About

Explosive short films, full length talks from the world’s leading scientists and writers, and videos to challenge the way you look at the world. The Royal Institution is a 200 year old independent charity creating opportunities for the public and scientists to explore science together, through events, education, and the CHRISTMAS LECTURES. Become a YouTube Member to view exclusive Q&As and early release content: https://www.youtube.com/channel/UCYeF244yNGuFefuFKqxIAXw/join Or support us by donating: https://www.rigb.org/join-and-support/donate-ri We're part of the Amazon Associates programme, if you click on geni.us links in our video descriptions we may earn a commission on purchases. This doesn't cost you anything and the proceeds go towards our charitable work. The Royal Institution of Great Britain is a registered charity, number: 227938.